Retail Façade Facelift Coming to 1114 Madison Avenue, Upper East Side

Rendering of 1114 Madison Avenue's updated storefronts. Credit: wHY Architecture.Rendering of 1114 Madison Avenue's updated storefronts. Credit: wHY Architecture.

Changes are coming this year to storefronts at 1114 Madison Avenue, also known as 25 East 83rd Street, on the Upper East Side. The 12-story residential building, built in 1938, hasn’t seen updates to its ground floor retail about thirty years, and YIMBY has a preview of what’s in store.

1114 Madison Avenue as seen in October of 2016. Via Google Maps.

1114 Madison Avenue as seen in October of 2016. Via Google Maps.

The retail space is owned by Centurion Realty and the design of the facelift comes from Los Angeles- and SoHo-based wHY Architecture. The number of retail spaces won’t change, but they will be reconfigured to allow for the possibility of a single tenant occupying the entire space.

“[The] ‘Upper Madison Retail District’ is seeing a lot of changes, high-end retailers coming and the building owner sensed an opportunity to ‘upgrade’ the property,” Andrija Stojic, wHY’s New York director, told YIMBY. “The end product will offer a more luxurious retail space option to his current and future tenants.”

What was wHY’s approach? “Uniformed, but independent!” he told YIMBY. “It belongs to a neighborhood, so the boutique shop feeling is kept while each retailer has their own ‘frame.’”

Rendering of 1114 Madison Avenue's updated storefronts. Credit: wHY Architecture.

Rendering of 1114 Madison Avenue’s updated storefronts. Credit: wHY Architecture.

“[The] design of the storefront follows a rigid column layout from the brick façade of the building above and compliments the existing architecture while providing a need for ground floor unity,” he added. “It also expands the window display area and uses a metal panel in brass color to create a base for the whole building.”

The redesign will mean the loss of the awnings, which Stojic said wasn’t a specific goal of the project, but will allow the storefronts to be “more open to the street and cityscape.”

Work is scheduled for completion this spring.