701 Seventh Avenue

Ian Schrager Debuts Immersive Digital Art On 20 Times Square’s Wraparound LED Billboard

8:00 am on March 14, 2019 By Michael Young

Developer and entrepreneur Ian Schrager has commissioned two public art projects that have debuted at 20 Times Square, aka 701 Seventh Avenue. The site is home of the EDITION, a newly opened high-end hotel and is one of the newest buildings to be built at the crossroads of the world. The building is also home to one of the largest LED screens in the world. The billboard art is being curated by multimedia design studio Sila Sveta. One of the videos will show an interactive robotic installation that pays homage to Alexander McQueens’ Spring runway show from 1999. The LED board is located on the lower floors of the hotel which sits at the northeastern corner of West 47th Street and Seventh Avenue.

452-Key Marriott EDITION at 20 Times Square Plans For February Opening

8:00 am on November 15, 2018 By Michael Young

20 Times Square, aka 701 Seventh Avenue, is almost complete. The tower already has one of the largest LED screens in Times Square, spanning a whopping 18,000 square feet. In February, doors will officially open to the 517-foot, 42-story, 452-key Marriott Edition hotel, wrapped in glass panels and topped with the logo on its western and southern facades. Witkoff, Ian Schrager Company, Winthrop Realty Trust, and Maefield Development are the developers, while Platt Byard Dovell White Architects (PBDW Architects) is the project’s architect.

701 Seventh Avenue’s 18,000-Square Foot LED Screen Goes Live, Times Square

7:30 am on August 23, 2017 By Nikolai Fedak

Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.

The Edition Hotel’s LED Screen Gets Ready to Light Up at 701 Seventh Avenue, Times Square

7:30 am on August 15, 2017 By Nikolai Fedak

The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.

42-Story, 452-Key EDITION Hotel Ascends at 701 Seventh Avenue, Times Square

1:00 pm on November 15, 2016 By Reid Wilson

Vertical construction is moving full steam ahead on the 42-story, 452-key EDITION hotel (by Marriott) under development at 701 Seventh Avenue. That’s on the corner of West 47th Street in the heart of Times Square. The progress can be seen thanks to a photo posted to the YIMBY Forums. The tower, dubbed 20 Times Square, will rise 517 feet above street level and will contain 269,769 square feet of commercial space, according to the latest building permits. Retail space will be located on two cellar levels and the ground through fourth floors. Actual hotel rooms will be located on the 14th through 40th floors.

The Phantom Of Times Square: A Century Of Radical Change At 701 Seventh Avenue

4:15 pm on February 12, 2016 By Vitali Ogorodnikov

The year 2015 marked the near-complete demolition of Times Square’s second oldest structure. The Columbia Amusement Co. Building, which opened at Times Square’s northeast corner on West 47th Street in January 1910. 701 7th Avenue was known by a variety of names during its century-long life span. Like the slightly older yet much more famous One Times Square at the opposite end of the square, the building engaged in the neighborhood’s classic disappearing act, where giant billboards seen by millions made their renovation-scarred hosts all but invisible. But behind the ads, standing on a 16,000-square-foot lot, was a building with a history as dramatic and diverse as that of the famous square on which it stood.

What Notable NYC Buildings Were Demolished in 2015?

4:30 pm on January 8, 2016 By Vitali Ogorodnikov

In 2015, New York’s landmarks law turned 50 years old. Events and discussion panels were held across the city throughout the year. The Museum of the City of New York held the commemorative Saving Place exhibit. As YIMBY reported, six individual landmarks and four historic districts were designated during this period. However, last year also saw its fair share of demolitions. Here, we look back at a small selection from the dozens of buildings that met the wrecking ball over the course of 2015. These eight structures range from architectural masterpieces to eyesores and span across a variety of decades, styles, and uses – as diverse as the Big Apple’s built environment itself.

Excavation Wraps Up At 701 Seventh Avenue, Site Of 39-Story, 452-Key Marriott Edition Hotel

3:00 pm on October 29, 2015 By Reid Wilson

Back in October of 2012, YIMBY broke news of plans for a significant hotel and retail tower at 701 Seventh Avenue, in Times Square, and now that excavation is nearly complete, foundation work is imminent on the 39-story, 452-key Marriott Edition, according to the New York Post. Dubbed 20 Times Square, the building will measure just under 270,000 square feet and will include 76,000 square feet of retail space. The retail base will also feature an 18,000 square-foot LED sign. Steven Witkoff, Ian Schrager, Winthrop Realty Trust, and Maefield Development are the developers, while PBDW Architects is designing. Completion is expected in 2017.

Pages: 12

Fetching more...

701 Seventh Avenue

What’s happening in your backyard?