665 Fifth Avenue

Excavation Begins for Rolex Headquarters Tower at 665 Fifth Avenue in Midtown, Manhattan

8:00 am on March 17, 2023 By Michael Young and Matt Pruznick

Excavation is underway for the new Rolex headquarters, a 28-story commercial building at 665 Fifth Avenue in Midtown. Designed by David Chipperfield Architects and developed by the Rolex Realty Company, the 419-foot-tall structure will yield 199,000 square feet of office and retail space for the world-famous watchmaker. Pavarini McGovern is the general contractor for the project, which is located at the corner of Fifth Avenue and East 53rd Street.

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Demolition for New Rolex Headquarters Continues at 665 Fifth Avenue in Midtown, Manhattan

8:00 am on November 26, 2022 By Michael Young and Matt Pruznick

Demolition is progressing on Rolex’s old 12-story International Style headquarters at 665 Fifth Avenue in Midtown to make way for a 25-story replacement. Designed by David Chipperfield Architects and developed by Rolex Realty Company, the new structure will feature a modern glass curtain wall and yield office and retail space for the iconic watchmaker. Titan Industrial SVC Corp. is the general contractor in charge of demolition at the property, which is located at the corner of Fifth Avenue and East 53rd Street.

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Demolition Begins for Rolex Headquarters at 665 Fifth Avenue in Midtown, Manhattan

8:00 am on April 7, 2022 By Michael Young

Demolition has begun on 665 Fifth Avenue, where Rolex is replacing its former 12-story International Style headquarters with a modern 21-story tower in Midtown. Designed by David Chipperfield Architects and developed by Rolex Realty Company LLC, the new building will feature office space and retail frontage. Howard I. Shapiro & Associates filed permits last summer for the project, which is located on an 11,050-square-foot parcel at the intersection of Fifth Avenue and East 53rd Street.

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YIMBY Checks in on Rolex Headquarters at 665 Fifth Avenue in Midtown

8:00 am on March 18, 2020 By Michael Young

YIMBY checked in on 665 Fifth Avenue, the site of a forthcoming David Chipperfield Architects-designed headquarters for Rolex. The Midtown lot sits at the intersection of Fifth Avenue and East 53rd Street and is currently occupied by a 12-story structure that was built in the 1970s. This International Style building will be torn down to make way for the new 25-story edifice, which will feature a contemporary design of irregularly stacked boxes clad in glass.

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