Midtown

685 Fifth Avenue. Rendering via Marin Architects

685 Fifth Avenue Prepares For Residential Conversion and Addition in Midtown

Scaffolding and black netting shrouds nearly all of 685 Fifth Avenue in preparation for a 100,000-square-foot office-to-condominium conversion. The project will also add ten floors atop the existing 20-story structure, which sits at the corner of Fifth Avenue and 53rd Street. Developed by Michael Shvo’s SHVO in partnership with BLG Holdings and Deutsche Financial, the finished building will stand 350 feet tall and contain 69 condominiums managed by Mandarin Oriental Hotel Group. Marin is the architect of record and designer for the $135 million project with March & White handling the interior designs. Brookfield Properties is in charge of marketing the Fifth Avenue retail space, which is still home to the Coach, Stuart Weitzman, and Tag Heuer flagship stores.

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547 West 47th Street, aka The West, Tops Out In Hell’s Kitchen

Construction has topped out at The West, a full-block residential development at 547 West 47th Street in Hell’s Kitchen. Designed by Concrete and developed by Ironstate Development, CB Developers, and SK Development Group, the 12-story structure spans 30,000 square feet. The rectangular lot, which is located between West 47th Street and West 48th Street, was purchased for $93 million in the summer of 2018. Concrete also did the interior design.

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The Paramount Building at 1501 Broadway - Tobin Parnes Design

Tobin Parnes Design Proposes New Illuminated Marquees for The Paramount Building in Times Square

New York’s Landmarks Preservation Commission (LPC) is currently reviewing proposals for new marquees and retail storefronts on the ground floor of the historic Paramount Building in Times Square. The 33-story structure is located at 1501 Broadway at the corner of 43rd Street and currently contains New York City’s only Hard Rock Cafe, ground-floor retail, and office space on the upper levels.

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YIMBY Checks in on Rolex Headquarters at 665 Fifth Avenue in Midtown

YIMBY checked in on 665 Fifth Avenue, the site of a forthcoming David Chipperfield Architects-designed headquarters for Rolex. The Midtown lot sits at the intersection of Fifth Avenue and East 53rd Street and is currently occupied by a 12-story structure that was built in the 1970s. This International Style building will be torn down to make way for the new 25-story edifice, which will feature a contemporary design of irregularly stacked boxes clad in glass.

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Excavation Continues for Bjarke Ingels’ Strata Tower at 3 West 29th Street in NoMad

Excavation and pilings are progressing for Strata Tower, Bjarke Ingels Group‘s 34-story commercial office skyscraper at 3 West 29th Street in NoMad. Formerly known as 29th & 5th, the project is being developed by HFZ Capital Group and is slated to top out at 551 feet, making it one of the tallest structures in Midtown below the Empire State Building. Pavarini McGovern, LLC is the general contractor for the nearly 300,000-square-foot development.

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