Prime Rok Real Estate


164 West 74th Street, sketch by Barry Rice Architects164 West 74th Street, sketch by Barry Rice Architects

First Look at the Conversion of an Upper West Side Rehab into Condos, 164 West 74th Street

Prime Rok Real Estate and Greystone Development purchased the eight-story, Beaux-Arts building at 164 West 74th Street for $26.8 million in February from drug and alcohol rehab nonprofit Phoenix House. Now, the two companies are converting the building, between Columbus and Amsterdam avenues in the Upper West Side/Central Park West Historic District, into condos.

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164 West 74th Street

Developers Plan Condo Conversion Of Eight-Story Building At 164 West 74th Street, Upper West Side

Prime Rok Real Estate and Greystone Property Development have purchased the eight-story, 33,000-square-foot building at 164 West 74th Street, on the Upper West Side, for $28 million. According to Commercial Observer, the new owners are planning to convert the building, which is currently Phoenix House’s drug and alcohol rehabilitation facility, into 14 to 18 condominium units. As currently proposed, the structure’s façade will be lightly restored, the rear will be partially demolished, and the interior will be gut-renovated. Barry Rice Architects is designing the conversion, but any alterations to the property will have to be approved by the Landmarks Preservation Commission, as it’s located within the Upper West Side-Central Park West Historic District.


1044 Bedford Avenue

New Developer For Planned Seven-Story, 24-Unit Building At 1044 Bedford Avenue, Bed-Stuy

Back in 2014, YIMBY reported on filings for a seven-story, 24-unit residential building at 1044 Bedford Avenue, in western Bedford-Stuyvesant, and renderings surfaced of the project earlier this year. But this past October, Prime Rok Real Estate acquired the site for $5.26 million, according to DNAinfo, and their in-house team has made slight design changes. The latest plans retain what was previously approved – that the majority of rental units will have one- and two-bedroom configurations. Construction is expected to begin later this month and should be finished by 2017.


150 East 108th Street

Eight-Story, 10-Unit Mixed-Use Building Filed At 150 East 108th Street, East Harlem

Prime Rok Real Estate has filed applications for an eight-story, 10-unit mixed-use building at 150 East 108th Street, in East Harlem, two blocks from the 6 train’s stop at 110th Street. The 13,187 square-foot building will feature 2,209 square feet of retail space on the ground floor, followed by the same square footage in health care facility on the second floor. Apartments will occupy the third through eighth floors, averaging 877 square feet apiece. Bushwick-based Hany Rizkalla is the architect of record.


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