Construction on the Virgin Hotel at 1225 Broadway has reached yet another milestone. Since we last checked in May, the building has more than doubled in height, and is nearly two-thirds of the way to topping out 38 floors above street level. The project is being developed by the Lam Group and is part of a larger trend of new hotel towers in the NoMad area near the Empire State Building.
NoMad has been experiencing an incredible amount of construction over the last few years, especially for new hotels. Today, YIMBY has a look at 1225 Broadway, the future Virgin Hotel, which is being developed by the Lam Group. New images reveal that construction has now reached the tenth floor, surpassing the tower’s base, which will eventually create 100,000 square feet of retail space. The full footprint of the podium remains to be completed.
The evolution of Broadway in the blocks comprising NoMad over the past few years has been nothing short of dramatic. Now, the southwest corner of 30th Street is about to become the most prominent example of the neighborhood’s shifting character as the 476-foot-tall Virgin Hotel begins to rise, at 1225 Broadway.
In the summer of 2014, YIMBY reported on applications for an 11-story, 44-unit mixed-use building at 613 Baltic Street, in northern Park Slope, and earlier this year, the New York Post published the first rendering of the project. Since then, VOA Associates has made further refinements to the design, which Curbed revealed yesterday. JDS Development is behind the project, which will feature condominiums as well as 3,365 and 2,150 square feet of ground-floor retail and community space, respectively. Dubbed Baltic, sales are expected to begin early next year, with completion set for 2017. Four three-story townhouses at 107-113 Fourth Avenue must first be demolished.
In August of 2014, YIMBY brought you the first glimpse of the 39-story, 465-key Virgin Hotel planned at 1225 Broadway, in Midtown South, and we revealed more renderings in January of this year. According to Commercial Observer, the developer has now broken ground on the 500,000 square-foot building, which will eventually contain 90,000 square feet of retail space. The hotel portion will measure 300,000 square feet, and 30,000 square feet will be designated as amenity space for guests. The Lam Group is the developer, while VOA Associates is the design architect, and completion is expected in 2018.