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Preservationists Battle Bergdorf Goodman Over Future Of Midtown Headquarters

A recent photo of Bergdorf Goodman. Photo courtesy LPC.A recent photo of Bergdorf Goodman. Photo courtesy LPC.

The future of the Bergdorf Goodman department store was one of the subjects of a contentious public hearing at the Landmarks Preservation Commission on Thursday. The commission is in the process of dealing with its 95-item backlog and held the first day of public hearings for properties in Manhattan (the second and final hearing is November 12). Not surprisingly, the battle pitted preservationists against the building’s owner.

To be clear, this is the Bergdorf Goodman headquarters building at 754 Fifth Avenue, not the men’s shop directly across the avenue. According to the LPC, it was constructed in the Modern Classicist style by the firm of Buchman & Kahn between 1927 and 1928. The store is the original tenant.

What’s the big deal? Well, that answer is two-fold. It’s a fine culturally and aesthetically interesting building, for one. It’s also a pretty fine piece of Midtown real estate.

It has been 45 years since the matter was last heard by the commission. Public hearings were held on June 23, 1970 and July 21, 1970. That means it has been sitting on the LPC’s calendar for all that time.

First to speak out against designating the structure an individual landmark was Mary Ann Quinson, formerly Mary Ann Goodman. She is the granddaughter of Edwin Goodman, the Goodman in Bergdorf Goodman. She cited alterations to the building in her argument against designation. Sometimes, alterations can be a reason not to designate a building.

Linda Fargo, senior vice president of fashion for Bergdorf Goodman, testified against designation. Zachary Bernstein, land use attorney for the store, said designation would “freeze in place” the building and stymie any changes necessary going forward. Retailers in landmark buildings or historic districts often go before the LPC seeking a “certificate of appropriateness,” sometimes just to change a window.

Tim Witzig of PKSB Architects also joined in the opposition to designation.

Supporting designation were the Historic Districts Council, the New York Landmarks Conservancy, and Community Board 5. Christabel Gough of the Society for the Architecture of the City said that if buildings like Bergdorf Goodman go unprotected, “New York will become a very different place.”

Preservation activist Michael Henry Adams of the group Save Harlem Now supported designation, but took a rather unusual way of doing it. The following is not the result of multiple copy and paste errors. Adams compared the Landmarks Preservation Commission to Germany.

Adams argued that given the shameful actions in Germany’s past, it would be reasonable to ask it to bail out any current European nation that declares bankruptcy. By that token, because of the buildings the LPC failed to save, it should designate even more now.

The next move for the LPC will take place next year, when it will consider either prioritizing designation for some items by December, removing items from the calendar by voting not to designate, or removing items from the calendar by issuing a no action letter.

2 Comments on "Preservationists Battle Bergdorf Goodman Over Future Of Midtown Headquarters"

  1. At least preserve something of the NYC streetscape and the richly ornamented and textural masonry buildings that are fast disappearing in Midtown only to be replaced by anonymous pedestrian killing glass and steel boxes. This site could preserve the facades and retail usage at street level and accommodate a setback tower, something the store owners are afraid will be taken away from them in Landmarks vote against them. Too bad the LPC wasn’t around to preserve the Cornelius Vanderbilt mansion which previously occupied this site, although considering how inept and pro development the LPC has become they probably would have ignored that designation as well.

  2. I wouldn’t be surprised if Bergdorf was in talks now to sell the property to a developer, who will knock it down and put up a supertall.

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