Renderings are out for a new look coming to 155 East 44th Street. The office building’s entrance and lobby will be redesigned to resemble a welcoming environment, along with the lounge, terrace, and modernized pre-war offices. The 35-story office building, designed by Ely Jacque Kahn, will be renamed 10 Grand Central, in recognition of being located within Midtown’s Grand Central Submarket area.
Marx Realty is responsible for the development. This announcement comes while the firm is spending $45 million to refurbish the entire building. Right now, they are focusing on modernizing 10 office suites, ranging in size from 2,500 to 8,000 square feet, as well as a 22,000 square foot full-floor space that will be tailored to the tenants’ conditions.
President and CEO Craig Deitelzweig of Marx Realty spoke about the project, saying, “10 Grand Central brings a range of thoughtfully designed spaces that are inspired by the world’s finest hotels and private clubs, applying a modern twist to the building’s original Beaux Arts design aesthetic.”
David Burns of Studio Architecture is responsible for the design. Walnut panels and soft brass accents will be installed in the entry hall, as well as the conference space, terrace, and lounge.
Burns described his approach to the project as follows:
By relocating and redesigning the entryway and reimagining the lobby space with modern, yet opulent finishes that speak to a contemporary private club vibe, we’re respecting the history of the building, modernizing its aesthetic, creating spaces that foster collaboration for tenants and their employees, while paying homage to famed architect Ely Jacque Kahn’s original masterpiece.
The site is just four blocks away from Grand Central, serviced by the 4, 5, 6, 7, and S subways, and the Metro-North trains. The building is located within the Grand Central Submarket.
The JLL Team is handling the leasing for the offices.