Midtown South


150 Fifth Avenue

Video Reveal for 150 Fifth Avenue’s Impending Addition

Fifth Avenue continues its piecemeal evolution, and with legitimate supertalls now set to sprout as far south as the upper 20s, the blocks to the south are following suit with their own changes. 150 Fifth Avenue has been owned by L&L Holding Co. since 2000, and the firm is now renovating and expanding the building with an attractive two-story rooftop addition, for which YIMBY now has the video reveal.

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15 East 30th Street

First Full Look at 15 East 30th Street, Midtown South Condo Tower

The intersection of Fifth Avenue and 30th Street has substantial existing density, but the construction projects now underway on many of the surrounding blocks will soon result in one of the most dramatic height spurts any neighborhood has seen in the past few decades. The length of Fifth Avenue above Madison Square Park is increasingly prime real estate for supertalls, and while 15 East 30th Street falls slightly short of that typology’s 1,000′ minimum, it will still make a major impact on the skyline. Now, YIMBY has several new renderings of the tower, which is just getting under construction.

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38 West 33rd Street

41-Story, 223-Unit Mixed-Use Tower Rises to 33rd Floor at 38 West 33rd Street, Midtown South

Construction is underway on the 33rd floor of the 41-story, 223-unit mixed-use building under development at 38-46 West 33rd Street, in Midtown South. Progress on the structure, which includes façade installation, can be seen thanks to photos posted to the YIMBY Forums. The latest building permits indicate the tower, upon completion, will encompass 220,724 square feet and rise 404 feet to its upper roof, not including bulkhead elements.


24-30 West 39th Street

27-Story, 299-Key Hotel Building Filed at 30 West 39th Street, Midtown South

Fortuna Realty Group has filed applications for a 27-story, 299-key hotel at 30 West 39th Street, in Midtown South. The project will encompass 133,523 square feet and rise 323 feet to its roof. A restaurant and an outdoor bar will be located on the ground and second floors, followed by hotel rooms across the fourth through 26th floors. Nobutaka Ashihara’s Financial District-based firm is the architect of record. The 8,662-square-foot assemblage, at 24-30 West 39th Street, is occupied by four four-story commercial buildings. Demolition permits were filed last year.