Sales Launch for FÖRENA at 540 Sixth Avenue In Chelsea, Manhattan

FÖRENA at 540 Sixth Avenue. Rendering by BRDAR

Sales are now underway at FÖRENA, a 12-story residential building at 540 Sixth Avenue in Chelsea. Designed by Morris Adjmi Architects and developed by Landsea Homes and DNA Development, the structure will yield 50 units spread across 80,000 square feet of residential space. Fredrik Eklund and John Gomes of The Eklund Gomes Team at Douglas Elliman are handling marketing and sales of the one- to three-bedroom units. Prices begin at $1.3 million for homes at the property, located at the corner of West 14th Street and Sixth Avenue.

“We are excited to introduce this truly one-of-a-kind property and unveil the inspired architecture that is dramatically transforming the corner of Sixth Avenue and 14th Street into the new gateway to Downtown,” said Jed Lowry, division vice president at Landsea Homes. “FÖRENA brings a new lifestyle perspective to Manhattan, where every home is both a quiet sanctuary and an invitation to live at the center of it all.”

“FÖRENA is a once-in-a-lifetime opportunity for buyers who crave that incredible Downtown energy but also desire a laid-back and peaceful lifestyle in an exquisite home,” said Fredrik Eklund. “Rarely does a new condominium align so perfectly with what buyers want and need in home. FÖRENA is the real deal.”

Recent photos show reveal the progress on the windows and hand-laid brick façade through the scaffolding and construction netting that covers the entire structure. It will only be a matter of time before we can see the signature setbacks and secondary layer of metal panels on the upper levels of the southwestern corner of FÖRENA.

FÖRENA. Photo by Michael Young

FÖRENA. Photo by Michael Young

FÖRENA. Photo by Michael Young

The main rendering looks down the southwestern corner of FÖRENA at dusk, showing the lower half of the building enclosed in a grid of recessed windows surrounded by grey-colored brick masonry walls. Above are a number of setbacks that step away from the corner to the north and to the east. The setbacks will be topped with private terraces for a select number of residences and feature dark metal railings and room for shrubbery and trees. The upper half is shown to be encased in a metal envelope that resembles exposed steelwork, surrounding a tight grid of vertically oriented rectangular floor-to-ceiling windows. Above the parapet are several slightly extended mechanical sections covered in a skin of horizontal metal grilles adjacent to what is anticipated to be a rooftop terrace with a kitchen area.

FÖRENA at 540 Sixth Avenue. Rendering by BRDAR

The main lobby can be seen below and features a front desk matching the color of the abutting seating and walls.

The main lobby of FÖRENA at 540 Sixth Avenue. Rendering by BRDAR

Homes will feature ceiling heights of 13 feet and oversized windows, open-style kitchens with a complete Miele appliance package, Calacatta Regina marble slab countertops and backsplashes, and lacquered Italian cabinetry hand finished by artisans outside of Venice. Bathrooms come with Calacatta Regina di Montagna D’Argento marble and a custom-designed oak vanity with brushed nickel fixtures and oil rubbed bronze accents.

“FÖRENA embodies what we always thrive to receive at Morris Adjmi Architects, which is to contribute something authentic to the fabric of a neighborhood, but with this project there was an opportunity to take that even further – to create something more dimensional, rhythmic, and respectful,” said Morris Adjmi, founder of Morris Adjmi Architects. “I am thrilled to unveil this new condominium that is designed to enrich and enhance both the neighborhood and the quality of life for everyone who lives in it.”

Amenities include a fitness center with Technogym equipment, a residential lounge and kitchen equipped with secured private aperitif lockers, a Zen Garden, a bike room, extra storage space available for purchase, and the mentioned landscaped rooftop terrace that comes with dining facilities, and a kitchen with a gas grill.

FÖRENA will be completed later this year.

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3 Comments on "Sales Launch for FÖRENA at 540 Sixth Avenue In Chelsea, Manhattan"

  1. Well, from what I can just barely see through the netting and scaffolding, I think this will look pretty nice.

  2. David : Sent From Heaven. | May 22, 2021 at 9:28 am | Reply

    What’s inside its setbacks, is the position that must be looked at first: Thanks.

  3. Looks great and a huge improvement for that corner

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