First Look: 339 Fifth Avenue

339 Fifth Avenue339 Fifth Avenue, image from Pi Capital Partners

The nether-regions between Midtown and the booming NoMad corridor have been sprouting large apartment towers in recent years, defined by overtly glassy product like 170 Madison Avenue. But now, on the corner of 33rd Street and Fifth Avenue across from the Empire State Building, a more contextually-minded building may soon rise (full-size rendering at link).

Pi Capital Partners is planning a large residential tower with a formal address at 339 Fifth Avenue, and while no details have been finalized, renderings depict a 24-ish story building that has a decided resemblance to an icon on the edge of Central Park.

The development’s final appearance has not yet been decided, but the location merits design more attractive than the towers that will soon line two corners of the intersection at 33rd and Madison, just one block to the east. And although the current plan for 339 Fifth Avenue clearly draws heavily from 15 Central Park West, it is still far more attractive than nearby projects, which would look more at home in a Sunbelt metropolis.

339 Fifth Avenue would meet the sidewalk on all sides, with slight setbacks after the second floor, and the tower would be whittled further after the sixth level. Above, the massing resembles a scaled-down version of 15 Central Park West, though the crown may be slightly more austere.

Another development may soon rise around the corner at 4 East 34th Street, which has 100,000 square feet of extra air rights. As for Pi Capital’s project, their website describes the current building as “a prime corner, 5-story commercial building with 60,000 square feet buildable before FAR bonuses.” 

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