Sales have commenced and listings have launched for 40 Bleecker Street, in NoHo. Simply dubbed ’40 Bleecker’, the new building will bring 61 new residential units to the neighborhood, which rarely sees developments of this scale.
The 61 condominiums are going to span 12 stories, and range in size from one to three bedrooms. Prices will start at $1.8 million, and depending on floor plan, rise up past the $6 million mark.
The lot was purchased by the project’s developer, Broad Street Development, for a reported $178 million back in 2015.
Rawlings Architects is responsible for the design, tying into the look of the surrounding neighborhood with a modern flare. The structure’s main facade is compromised of tan brick and metal which frame floor-to-ceiling punched-glass windows. Floors 10-12 incrementally taper inward, and will be dedicated to six penthouse units.
Broad Street Development also enlisted designer Ryan Korban for the building’s interior. 40 Bleecker is Korban’s first residential development; he is best known for luxury clothing stores and celebrity home design.
In reference to his aesthetic, Korban stated “Masculine contrasts with feminine, traditional with modern, soft with brutalist. 40 Bleecker is a new way of living and sets the tone for the future of design and development downtown.”
Complete with a marble-clad lobby, the building is also packed with amenities galore. Future residents will have access to an indoor swimming pool, a fitness center, as well as private parking. Broad Street also brought in Edmund Hollander of Hollander Design to create a landscaped courtyard. The space is slated to feature sustainable greenery, reflecting pools, Zen waterfalls, as well as private group seating.
Douglas Elliman Development Marketing, with a team lead by Fredrik Eklund, John Gomes and Sarah Burke, are the exclusive sales and marketing brokerage for the project.