New Look Inside 1407 Broadway’s Lobby by Fogarty Finger in Midtown, Manhattan

1407 Broadway lobby awning, image courtesy Fogarty Finger1407 Broadway lobby awning, image courtesy Fogarty Finger

New images have been shared for the redesigned lobby in 1407 Broadway, a 512-foot-tall Mid-Century skyscraper designed by Ely Jacques Kahn in Midtown, Manhattan. Lightstone Group sold the building to Shorenstein Properties in April of 2015. Tenants are largely from the fashion, technology, advertising, media, and information industries, and Fogarty Finger is behind the revamp.

1407 Broadway lobby awning, image courtesy Fogarty Fingers

1407 Broadway lobby awning, image courtesy Fogarty Finger

Project Manager Marco Giardina of Fogarty Finger shared a few words with us regarding the concepts and influences that went into the lobby’s redesign. “Our design plays on the angle of Broadway throughout, with the angle expressed through curves in the awning, ceiling, reception desk, and bronze terrazzo patterns on the floor.”

1407 Broadway lobby awning, image courtesy Fogarty Fingers

1407 Broadway lobby awning, image courtesy Fogarty Finger

When considering the building’s relationship with its immediate neighborhood, Giardina elaborated that they, “wanted to design a space that draws visitors in from the street. Our design incorporates two new ten-foot-high glass revolving doors that welcome visitors into the bright, open, ADA-accessible space.

1407 Broadway lobby awning, image courtesy Fogarty Fingers

1407 Broadway lobby awning, image courtesy Fogarty Finger

The whiteness of the lobby was inspired by found material in the prior lobby. “We were inspired by a beautiful white marble that was in about 50% of the existing space. This material was lost in the space due to not-so-aesthetically pleasing red, green, and bronze marble that accompanied it.”

1407 Broadway lobby awning, image courtesy Fogarty Fingers

1407 Broadway lobby awning, image courtesy Fogarty Finger

The building is positioned just a few blocks south of Times Square. The location has access to an incredible array of transit just blocks away, including Grand Central and Penn Station transit terminals. 33,000 square feet of retail are included on the building’s ground floor.

1407 Broadway, via Google Maps

1407 Broadway, via Google Maps

1407 Broadway ground floor, via Google Maps

1407 Broadway ground floor, via Google Maps

The heavily-trafficked 6,600 square foot lobby was finished in December of 2017.

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