At number 13 on our year-end countdown of the tallest buildings under construction in New York is 1710 Broadway, a 633-foot-tall hotel skyscraper in Midtown, Manhattan. Designed by Moss Architects and developed by RIU Hotels and Resorts, the 54-story structure will yield 673 hotel rooms, as well as two 300-seat restaurants and a lounge bar. The 8,848-square-foot development site has 129 feet of frontage at the corner of Broadway and West 54th Street.
Excavation and piling work has progressed since our last update in July, when the former six-story occupant of the property was just finishing up demolition. Recent photographs show excavators and other machinery transforming the property below street level as crews ready for the start of foundations.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The following Google Street View image shows the former occupant before its demolition. The structure last served as the offices of embattled rapper Sean “Diddy” Combs’ company Bad Boy Entertainment, which leased the entire structure in 2004.
1710 Broadway, via Google Maps
The renderings in the main photo and below preview the design of 1710 Broadway, which rises from a multi-story podium and incorporates a series of shallow setbacks leading up to a flat parapet. The podium is enclosed in light gray metal paneling and expansive glass above the corner entrance, and features a tall billboard on the narrower southern elevation. The tower above features darker gray paneling and a grid of square windows, and the RIU branding appears on the upper levels in illuminated red lettering.
Rendering courtesy of Moss Architects.
Rendering courtesy of Moss Architects.
The Midtown site has seen multiple proposals over the years, including scrapped plans for a supertall in 2014 and a 60-story residential and hotel skyscraper in 2015. After acquiring the property and 360,000 of air rights for $268 million in 2017, Extell Development sold it to the Spanish hotel chain for $173 million in 2023.
The nearest subways from the property are the N, Q, R, and W trains at the 57th Street-7th Avenue station to the northeast and the B, D, and E trains at the 7th Avenue station to the south at West 53rd Street.
1710 Broadway’s anticipated completion date is slated for 2027, as noted on site.
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What a lame building. This development could have been a show-stopper. Instead it’s a forgettable slab from an amateur architect.
A good building design is the one that disappears into the background
100%
The glowing red letters may symbolize good luck and progress, even though the entrance flooded there were still guests in every room: Thanks to Michael Young.
Has anyone noticed the Ameritania Hotel across Broadway has had ots cornice removed and parapet defaced with EIFS?
This city never fails to aggravate. These LL11 disfigurements seem to be accelerating. How in the hell has DOB not created an incentive program to prevent this kind of mutilation? That horrendous crime down the street in Herald Square is like something out of a nightmare. Truly shocking there is no one in the city government bringing to light this crisis and attempting to prevent it.
Which building in herald square?
That ground floor feels like a Pritzker.
Is that the letters RIU written in red Comic Sans on the white column at street level? Really classy …
Incredible that anyone should think this anonymous structure award-worthy.
Am I seeing correctly that they have revived the 1970s practice of extending the floor plates beyond the outer walls to lay the next floor of bricks right on top of them? This creates crummy, cheap looking buildings like the Nevada “Towers” at 70th and Broadway, which caused Paul Goldberger to lament: “For this there is no excuse.”
Glad to see the construction worker wearing a HAZEMAT suit, while demolishing the building, considering its former tenant! Can only imagine the toxic “oils”?
Could have saved the facade of the old classy building instead of tearing it down and putting up another soulless cheap glass box in its place… gross