Developer Flaneur Hospitality recently revealed renderings and a new name for 250 Fifth Avenue. Now known as “The Fifth Avenue Hotel,” the NoMad project is being designed by Perkins Eastman, PBDW Architects, and Martin Brudnizki Design Studio and involves the restoration of a 115-year-old former bank designed by McKim, Mead & White, and the construction of an adjacent 230-foot-tall, 24-story ground-up building.
Photos of the site show the new, reinforced concrete superstructure topped out and beginning to be enclosed with metal stud frames and walls.
250 Fifth Avenue. Photo by Michael Young
250 Fifth Avenue. Photo by Michael Young
250 Fifth Avenue. Photo by Michael Young
250 Fifth Avenue. Photo by Michael Young
250 Fifth Avenue. Photo by Michael Young
Meanwhile, the five-story McKim, Mead & White building is shrouded in scaffolding and black netting as restoration continues on its façade. The warm-colored exterior and its rows of windows, thick cornices, and large ground-floor stone blocks will be illuminated at night with a series of upward-pointing spotlights.
The hotel portion will have 153 rooms, with 129 in the new addition and the remaining 24 in what is called the “mansion,” which is most likely the former bank building. A pair of outdoor rooftop bars on the northern and southern edges of the 23rd floor of the expansion structure will provide views of Madison Square Park. A multi-level restaurant, a cafe, a bank vault turned into a wine cellar, and a 5,000-square-foot ballroom with 20-foot-high ceilings and an adjacent outdoor terrace will await guests once they’ve stepped through the 30-foot-high main lobby.
Getting to the site is easy with the R and W trains at the end of 28th Street along Broadway. The 6 train is two avenues to the east along Park Avenue. Madison Square Park is two streets away to the south, while the Empire State Building and Herald Square are just a few blocks to the north.
The Fifth Avenue Hotel is set to open in late 2020.
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The design of the new tower seems somewhat pedestrian, especially when combined with the McKim, Mead & White part. Not dissimilar to what was the Helmsley Palace sprouting out of the Villard Houses.