Rockefeller Group’s Rose Hill Residential Tower Tops Out in NoMad, Manhattan

Construction progress at Rose Hill (Credit: Will Femia)Construction progress at Rose Hill (Credit: Will Femia)

The Rose Hill residential tower at 30 East 29th Street now stands more than 600 feet above NoMad, Manhattan where construction has officially topped out. Designed by CetraRuddy Architecture for the Rockefeller Group, the 45-story building will contain 123 condominiums ranging in size from one to four bedrooms.

Closings are expected to launch in 2020 and will begin at $1.2 million.

CetraRuddy describes the design of the development as an Art Deco aesthetic interpreted in modern vocabulary. From the exterior, those references are clearly present in the building’s geometric, bronze-toned façade and decorative lighting elements that will illuminate both the base and the crown of the structure.

Rendering of the northern elevation. Courtesy of Rockefeller Group

Construction progress on the Rose Hill Facade(Credit: Will Femia)

Construction progress on the Rose Hill Facade. Credit: Will Femia

Within, the residences were inspired by loft-style apartments with a focus on maximizing layout flexibility for future occupants. Art is incorporated throughout the building including a sculpted bronze screen and wall mural in the lobby, a resident-owned art collection in a library space curated by Strand Books, and a decorative mosaic wall at the pool deck.

Additional amenities include a fitness center with private studios, an exclusive lobby-level bar and lounge that will debut as The Blue Room, a landscaped garden courtyard, and package facilities with cold storage. Additionally, the entire 37th floor of Rose Hill will be home to a private residents’ club offering enviable views of Manhattan.

“Rose Hill has been designed to appeal to a whole new generation of home-buyers in one of New York’s most vibrant neighborhoods, and we’ve already been seeing a tremendous response in the market,” said Shaun Osher, founder and CEO of CORE, the exclusive sales and marketing firm for the building. “Since launching sales earlier this year, the reception has been overwhelming and it’s no surprise given the building is being developed by one of the world’s most revered developers, its extraordinary caliber of design, and comprehensive lifestyle offering.”

Views from atop Rose Hill (Credit: Will Femia)

Views from atop Rose Hill. Credit: Will Femia

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6 Comments on "Rockefeller Group’s Rose Hill Residential Tower Tops Out in NoMad, Manhattan"

  1. Beautiful building in a vacuum. Horrible street presence with that nasty setback and way too short streetwall section with those flanking buildings. Blame the DOB!

  2. Same nonsense was said way back in 1984 when my father secured PH in the Asscot 407 Park So. Reality saw a property that “assimilated” into the neighborhood rather than yet another “hostile takeover”. Previous commentator might as well move to Williamsburg! Please.

  3. My 11/24/19 comment on newyorkyimby.com re: Rose Hill

    This new behemoth of a building is being squeezed into the center of a block that is already too congested and overwhelmed with traffic due to the recent addition of a poorly thought-out bike lane that conflicts with the Royalton hotel’s new (and probably illegal) hotel valet parking lane, which is being used to display several ugly celebrity-type SUVs (the same exact vehicles are parked there every day; apparently the hotel thinks that these eyesores will impress guests/potential guests). The street was already a narrow one before all this, but now all the vehicles that attempt to pass through – including emergency vehicles such as ambulences and fire trucks – get stuck in the perpetual traffic jam that exists on 29th Street between Park and Madison Avenues (and as someone with asthma, I can attest to the fact that this traffic congestion has contributed to a serious worsening of air quality during the past six months or so). There is absolutely nowhere to park on the street (although there is an overpriced parking lot in the middle of the block for those who are willing to shell out big bucks), nevermind drop off packages or people. As a result of all this, cars and trucks are forced to pull onto the sidewalk at times, which is a serious danger for pedestrians. And don’t even get me started on the homeless problem on both ends of the block (they are mostly white heroin addicts who can be very aggressive with those who pass by; calling 311 over and over about the problem
    accomplishes nothing). Some of these people live (and do drugs/ deal drugs) under the scaffolding that has been up for years at the Starbucks on the northwest corner of 29th Street and Park Avenue; others live (and do drugs/deal drugs) next to the charging station on the northeast corner of 29th Street and Madison Avenue or directly across the street on the southeast corner under more scaffolding that has been up outside a bank for eons. How the Rockefeller team and city planners came to the conclusion that adding an enormous residential luxury building into this already existing chaos is a good idea is beyond me. Welcome to the neighborhood, future Rose Hill residents! Don’t say I didn’t warn you…

  4. M. Jackson, your critcisms of my description of the problems on the block where Rose Hill is being built are rather strange…you do realize how much more congested NYC has become in the 35 years since 1984, don’t you? Also, the building you say your father lived in is a 27-story building on the corner of Park Avenue and 28th Street, whereas Rose Hill is a 45-story building that has been crammed into the middle of a side street where, as I noted in my previous comment, “…cars and trucks are forced to pull onto the sidewalk at times, which is a serious danger for pedestrians.” The comparison you have made is not an apples-to-apples one. I never said anything about the addition of Rose Hill being a “hostile takeover” either…my point was that the location selected for it is already cramped and therefore, far from ideal.

  5. Love the art deco style of this building. Nice to see new skyscrapers changing the skyline of Nomad. I have been living in this area for many years and have seen huge changes. Whole Foods is just opening its store on 28th street, new restaurants, luxury residential buildings, and luxury furniture stores around every corner! I realized that there are some traffics (not the worst) because of the constructions that is blocking the street and clearly have no issue with homeless people.

  6. David, I suspect you have a monetary stake in Rose Hill or another residence or business on the block. I cannot imagine why else you would claim that there is not a homeless problem on the block – anyone who walks down the street can see it. And contrary to your assertion that the traffic congestion is “not the worst,” it is indeed a major issue, and it is caused by multiple factors. As I stated in my original post, there is new bike lane which overlaps with a new hotel valet parking lane, plus there are blockages being caused by the construction site; while the construction issue will eventually go away once Rose Hill has been completed, it will be replaced by what will certainly be a large volume of vehicles stopping in front of the building to make deliveries and pick up/drop off residents.

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