The Landmarks Preservation Commission has approved proposals to renovate and redevelop a portion of the McGraw-Hill Publishing Company Building. Located in the Garment District at 330 West 42nd Street, the property was originally constructed in 1931 and is considered a landmarked example of Art Deco design in the built environment.
From MDeaS Architects, the scope of work includes the replacement of ground-floor signage, a ground-floor infill, and eventual conversion of upper floors from commercial office space to condominium residences.
Keeping with the building’s Art Deco motif, the project team will install oversized, bronze signage with red accents along 42nd Street.
Along 41st Street, a ground-floor infill will replace existing garage space. The garage doors will be replaced with floor-to-ceiling glass windows with dark aluminum mullions similar to commonly observed designs in manufacturing buildings. A new tenant entry with bronze polished doors will be constructed at the corner of the property.
Rendering of existing conditions (top) and planned redevelopment (bottom) at 330 West 42nd Street – MdeAS Architects
Rendering of existing conditions (top) and planned signage (bottom) along 42nd street at 330 West 42nd Street – MdeAS Architects
No word yet from the design team or developer Deco Tower Associate on when work might begin or what the forthcoming residences might look like.
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Ah residences. I could only dream of having the Port Authority Bus Terminal as my next door neighbor.
What is plan on saving the lobby of this iconic building? The lobby should be landmarked as well!
Talk about a building that’s past prime…any update to this ugly oldie is welcome
I hope you’re joking.
I hope you’re joking.
I hope that the alterations to the unique streamline-deco lobby are respectful and minimal. It is one of the very few in which the design of the tower is unified with the design of the interior.
Many are shocked to learn that landmarking status did not include the interior of the lobby of this gorgeous building. If I knew that the lobby design would be respected I would consider purchasing a condo upstairs just for the pleasure of traveling through that amazing lobby every day!
Exactly, a beautifully restored lobby would be a selling point.
This is simply a disgrace. We have learned nothing about the value of our architectural heritage. There is no more justification for destruction of this interior than for smashing of great sculptures or ripping of master paintings.
This landmark building is a streamline moderne masterwork by architect Raymond Hood. Any alteration of the lobby would be inexcusable.