Demolition is underway at 100 West 37th Street, the site of a 68-story mixed-use skyscraper in the Garment District of Midtown, Manhattan. Designed by C3D Architecture and developed by Sioni Group under the 989 Sixth Realty LLC, the 743-foot-tall structure will span 384,118 square feet and yield 300 condominium units spread across 297,301 square feet, as well as 86,817 square feet of commercial space and two cellar levels. Northeast Specialist Group is the demolition contractor for the property, which is alternately addressed as 989-993 Sixth Avenue and is located at the corner of Sixth Avenue and West 37th Street.
Recent photos show the state of demolition on the 21-story occupant of the plot. The structure stands completely enveloped in scaffolding and black netting, with the exception of a vertical strip on the northern elevation where the brick and stone cladding has been removed, revealing the empty floor plates. Demolition is scheduled to be carried out over the spring months and conclude by June 19, as posted on site. The northern end of the plot was vacant and sits awaiting the start of excavation.
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
100 West 37th Street. Photo by Michael Young
Plans for a new skyscraper at the site began in 2007 when Eli and Isaac Chetrit and Sioni Group purchased 989 Sixth Avenue for $49 million, followed by the acquisition of 235,000 square feet of air rights from the Haier Building in 2016. No official renderings of 100 West 37th Street have been released apart from the below axiomatic diagrams. These illustrations show the tower rising from a multi-story podium with multiple setbacks before reaching its crown.
100 West 37th Street. Designed by C3D Architecture
The property is located three blocks north of the 34 Street-Herald Square subway station, serviced by the B, D, F, and M trains.
A completion date for 100 West 37th Street is unclear at the moment.
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Those axons look like just a structural model.
They seem like a little of both.
So do interest rates matter in NYC ? Lol Keeo building .
Guesser I don’t disagree it’s always sad to see beautiful architecture destroyed. However while this is a pretty building it’s really nothing to spectacular compared to many others it’s age found in the city. Regardless it seems anyone so confrontational and angry probably would at best be barely satisfied even if every effort was made to preserve it. That said whatever is going on in your life to put you in such a state that you use finding fault and arguing everything to distract from your own problems I am sorry your life is in such a state to have brought you to that headspace.
Well said Ryan. It’s a shame that people like Guesser dump their anger and rage onto innocent people who did nothing wrong to deserved being yelled and scolded at. He/she needs anger management and to ease the tone of his/her language
Hey Scott,
WOW is all I can say. It’s really easy to get you YIMBYS riled up over opinions posted online.
it’s not anger and rage, or yelling and scolding, its just my opinions.
Wow you YIMBYS aren’t used to other people that disagree with your pro developer opinions.
Anger management, LOL
really funny
I, and everyone on this site, would be open to people’s opinions if you can for the love of God please tone down your language and present yourself in a respectable, mature and constructive manner. That’s still something we haven’t really seen from you every time you keep using capitalized words and phrases like blah, blah, blah and crap to prove a point and shout over the internet. This isn’t Jerry Springer or Maury
thanks. Ryan,
At the rate these developers are demolishing these buildings, there might not be any beautiful architecture left.
The Hotel Pennsylvania is another example.
I really appreciate that you’re so concerned about my life, a person who posts comments on a blog online and whom you have never met.
Really heart warming that you are trying to psycho analyze an anonymous person posting online.
Wow
Bruh, the man is offering his sympathy and care and you throw that back at his face? That’s cold and no wonder all these people be mad at you bro
I sincerely hope that they don’t put up an out of context glass box next to the beautiful Historic bank building next door.
That would be a real shame and I just can’t understand why they wouldn’t just build on top of the current 100 year old building instead of demolishing it?
Makes absolutely no sense.
You cant really “build on top of” the existing building if the structure ofthe existing buildibg isn’t rated for added load. So saving the existing building and building above and to the side would be a huge structural challenge involving essentially removing the interior and building new structure only leaving the facade in place. Then your just describing a façadectomy – which wouldn’t have necessarily been unwelcome – it’s just likely that the will to save and reuse the existing buildings facade was not there due too cost and relative lack of architectural significance.
I don’t believe for a second that this century old solid building can’t be reused/converted for existing use, instead of demolishing it. with all of the technology available it is surely possible to reuse/convert this building.
It’s all about the profit margin and what you like to call the ROI of developers , which I couldn’t give a sht about.
Developers couldn’t give a crap about respecting the architectural
integrety of the neighborhood or the historic building right next door.
Sorry, Facadectomy is better than demolishing this building.
I never said it couldn’t be converted. I said its unlikely it could be structurally added on to with a new tower – either structurally impossible (existing frame/foundation could not support) or financial infeasible. Once again you’re displaying your lack of understanding of how buildings are built.
“unlikely it could be structurally added on to with a new tower – either structurally impossible (existing frame/foundation could not support ”
Blsht . Anything is possible today.
It’s financially feasible if the developer wants to do it, but it’s cheaper for them to demolish it.
You called a concrete frame a “cement foundation” the other day. Forgive me if I don’t find you to be a convincing authority on structural engineering.
A vertical extension of 100…150 feet? Sure. Maybe even 200 feet or 18 floors or so. Bit this tower proposal is 750+ feet. You can’t plop 450 feet of new units on top of a 100 year old building with a structure engineered to support a building under 300 feet. You don’t have tobe a wiz to figure that out.
You cant build that kind of “addition” without essentially tearing down the original building. Such a scheme woyld likely add 200+ million to the budget of a project like this.
BTW NFA try and get a spell checker
I didn’t realize you were an “expert” authority on structural engineering. My apoligies.
“You cant build that kind of “addition” without essentially tearing down the original building. Such a scheme would likely add 200+ million to the budget of a project like this” Really? WTF does essentially tearing down mean?
Just curious do you hold an engineering degree or have you ever designed a budget for a high rise building?
Or can I safely assume that once again you are just stating your OPINION?
Assuming you know what you are talking about, lower the proposal to add 18 stories and save the building, who gives a sht about the developers profits but you NFA
You cant build that kind of “addition” without essentially tearing down the original building. Such a scheme would likely add 200+ million to the budget of a project like this” Really? WTF does essentially tearing down mean?
Just curious do you hold an engineering degree or have you ever designed a budget for a high rise building?
Or can I safely assume that once again you are just stating your OPINION?
Assuming you know what you are talking about, lower the proposal to add 18 stories and save the building, who gives a sht about the developers profits but you NFA
Honestly I’ve lost track of what you’re even talking about
wow you’re easily confused
Well if you don’t give a crap about the developer making a profit or ROI, then you should dig into your pocket to subsidize the project. Based on your comment, if developers use your logic, New York City would be one big foreclosure zone!! Just amazed at the crap that comes out of people’s mouths that have zero understanding of business and the need to make money to pay the mortgage.
Jerry,
You really care about millionaire developers making more millions? That’s very amusing
NYC a foreclosure zone?
Hysterical
Thanks for the laughs
I hope it union
I agree – NYC needs more adaptive reuse. All this demolition is not green. The prime example is 277 Park Ave but this one is a fair example as well.
You are really something else Guesser.
Well, if we never demolished old buildings, we’d still be living in caves. It’s called progress, Guesser. Plus, have you ever heard of something called zoning laws and building codes? I’m pretty sure the city has done their due diligence to ensure the new building will be a tasteful addition to the neighborhood. So, let’s try to have a little faith in the process and not be so resistant to change, shall we?
You couldn’t have said it better Edward. Bet you Guesser would’ve said the same words when the Chrysler and Empire were being built. Now lwe can’t imagine them without New York City nearly 100 years later
I do really hope this one does not disappoint.
I’m sure it will disappoint , when they put up a glass box and destroy the character of this neighborhood.
Greed, Greed,Greed
Yeah that one story that was there before was a real gem. How dare they try to improve on that.
anything is better than a glass box for the rich
Really now. That’s your serious position?
You obviously have no taste and your own shortcomings demand taller sterile buildings
What a smackdown. Ouch. LOL.
Mayor Kenney,
Thanks for the laughs
Am curious during a demolition are any of the architectural details ie. those rounded pieces above the fluting… salvaged for someone who might want to reuse them, or does EVERYTHING get pitched into dumpsters and head off to landfill? 🤔
As for the “new improved” tower…
“keep moving folks, nothing to see here”! 🤣
I wish i knew first hand how much if any limestone ornament from demolished building get purchased by an architectural salvage co. or even just kept by an interested worker. The optimist in me thinks that some or many of the best ornament is salvaged, even if that means just sittingon a pallet somewhere in the back of some industrial property. But the pessimist in me thinks there’s an very high likelihood that all of it is just trucked away for fill or erosion control.
At least it will have 300 units instead of your typical 40 in these supertalls.
300 units for the rich when we are in the midst of a housing crisis for the average middle class NYER and low income people.
Sad
Whats sad are your stupid ignorant comments. Do you think old New York would have been built if the only human concern was 100% affordible housing. You should familiarize yourself with free market real estate. There is need for government or subsidized housing, but trust me you wouldnt want to live in a city where no market rate development occurred. I didn’t think I’d have to actually tell anyone that.
I NEVER said anything about 100% affordable housing or government subsidized housing.
“There is need for government or subsidized housing”, But don’t forget NFA there is NYS taxpayer funded subsidies for millionaire developers with the now defunct 421A program.
You should familiarize yourself with my comments before you make your “expert” OPINIONS.
Try to remember that everything you say is only your OPINION
People would be forgiven for assuming you have gaps in your knowledge.
This is too bad. Would much rather have seen the existing building converted to residential use and the adjoining lot developed as a new tower. The juxtaposition of sales would have been welcome. Certain they could have figured out how to arrange the ‘sugar cubes’ to optimize FAR. With Garment District rezoning for residential use (once again) imminent, it would be unfortunate to lose more of the existing built environment of manufacturing loft buildings for towers on a podium.
It looks like the base height will match and be complementary to the Greenwich Savings Bank Building (Haier) but unfortunately the significant setback from 37th (thanks DOB) will leave a pretty brutal exposed side wall on the existing building though I suppose it’s been exposed for the last hundred years, so there’s that.
BLAH BLAH BLAH
I NEVER said anything about 100% affordable housing or government subsidized housing.
“There is need for government or subsidized housing”, But don’t forget NFA there is NYS taxpayer funded subsidies for millionaire developers with the now defunct 421A program.
You should familiarize yourself with my comments before you make your “expert” OPINIONS.
Try to remember that everything you say is only your OPINION
Saying BLAH BLAH BLAH to get your point across and form an opinion sounds worse than reading trashy British tabloids
Matthew,
Thanks for the intelligent comments.
No problem A-hole
The address is deceptive. The building being demolished faces on 6th Avenue and the address was 989 6th Avenue.
I’m not sure there’s a marketing advantage to either address. We’re not talking about Gramercy Park here.
I love the comments from readers that have no clue on the need to make a profit. Anything is possible, but at what cost? I’m sure they will be the same readers that will complain about the cost of a condo if they did preserve the old facade at a much higher cost to build the tower. Lenders want to get paid and in order to do that, the building has to make economic sense.
Please say this louder for Guesser to hear through his thick skull! He/she as well move to North Korea when seeking a city and economy reluctant to facing change and progress
NFA & guesser get a room you two you clearly can’t wait to tear each other’s clothes off.
As for the new tower. Another one bites the dust.
Guesser would try to stop every new development in New York City until the city goes bankrupt from a lack of economic development and new opportunity. Guesser should move somewhere into rural America where he/she would be much happier and fit with the slow pace of progress and lack of change…
you call demolishing NYC historic buildings to put up piece of crap glass boxes for the rich progress?
Exactly what new opportunities are created by demolishing historic buildings?
LMK
I agree with Christopher’s concern about what happens to all of the materials in the 100 year old facade of the building? Isn’t there a way to salvage and repurpose all of those bricks and stone details??
Bricks and stone can survive for thousands of years. Why not reuse them somehow for affordable housing projects as one idea. Seems like such a waste to simply discard
them.
I really wish I personally knew someone in the demo industry to answer that. Most buildings in NY cannot use heavy machinery for demolition so much of the deconstruction is relatively hands-on, meaning that one woukd think much of the material could be salvaged if there’s a market for it.
Yes, it should have been saved and adapted into the new construction. They dont build them like this grand pre-war. I hope the new building completes the landmarked Haier Bldg. That said, enough with the so called affordable housing in every nook of NYC. what does that actually mean? it means subsidized – by taxpayers, other New Yorkers, only making everything more expensive for everyone else. No doubt we need more housing and lots of it. 421a was a tax deduction, needed to build anything other then super high end. Why? because the taxes on apartment (and condos, co-ops) are ridiculously high. lower the damn taxes across the board. Cut the red tape, end union featherbedding and no show jobs, etc. and boom we can have more housing and more natural affordable (supply and demand) it works literally everywhere else in the USA, landlords compete for tenants. and yes we want buildings to be attractive too. Who where the townhouses and grand apt buidlngs of the past built for? the wealthy, and so enough with the virtue signaling. no billionaire is gonna live in Herald square.
Another majestic example of New York’s historic masonry muscle bites the dust.
Does anyone even know what the final design will look like? A bit too early to be making such wild guesses and claims and seeing people fighting online. I’m just gonna wait it out and I have faith the design will be awesome!
This is the most insane comment section I’ve read in a while. Thanks Guesser for creating so much unwanted drama and bombastic heckling for everyone who has to put up with your jeering comments like what Majorie Taylor Greene did at Biden’s State of the Union Address 😡
no problem
don’t read them if you don’t like them.
I’m sure you can find a better use of your time than reading this blogs comments
Beautiful as these illustrations show the tower rising from a multi-story podium, with multiple setbacks before reaching its crown. And purchased 235,000 square feet of air rights to paying for making progress, developers get hold of the site with price on this demolition was saved by black netting: Thanks to Michael Young.
When the lites go out!
Is there an illustration showing what the bottom ten feet of the new building will look like? That is what pedestrians will experience from the sidewalk.