Located at 1225 Broadway between West 29th Street and West 30th Street and between Sixth Avenue and Broadway, a new Virgin Hotel is set to rise 476 feet above NoMad. The project will have nearly 300,000 square feet of space, with 460 hotel rooms and 90,000 square feet of retail in the tower’s podium. The building is being designed by VOA Associates and developed by the Lam Group. Sir Richard Branson of Virgin Group is in charge of the 38-story hotel management.
Construction on the Virgin Hotel at 1225 Broadway has reached yet another milestone. Since we last checked in May, the building has more than doubled in height, and is nearly two-thirds of the way to topping out 38 floors above street level. The project is being developed by the Lam Group and is part of a larger trend of new hotel towers in the NoMad area near the Empire State Building.
NoMad has been experiencing an incredible amount of construction over the last few years, especially for new hotels. Today, YIMBY has a look at 1225 Broadway, the future Virgin Hotel, which is being developed by the Lam Group. New images reveal that construction has now reached the tenth floor, surpassing the tower’s base, which will eventually create 100,000 square feet of retail space. The full footprint of the podium remains to be completed.
The evolution of Broadway in the blocks comprising NoMad over the past few years has been nothing short of dramatic. Now, the southwest corner of 30th Street is about to become the most prominent example of the neighborhood’s shifting character as the 476-foot-tall Virgin Hotel begins to rise, at 1225 Broadway.
Over the past 200 years, Broadway was the center stage for many that came to make their fortunes in the big city. Foundations for the world’s second Virgin Hotel, part of billionaire Sir Richard Branson’s Virgin Group, are underway at 1205, 1225, and 1227 Broadway, between West 29th and West 30th streets. The site’s relevance in the city’s history is rooted deeper than the new skyscraper’s supports. Before it housed the three 1920s office and retail buildings that graced the site until 2015, the block was home to a prominent theater row, a theater-museum built by John Banvard, once the world’s richest and most famous artist, and a number of other ventures worthy of remembrance and commemoration, undertaken by the gritty and relentlessly driven people that give New York its signature flair and energy.