This weekend, L.E.A.F will launch its inaugural flower festival in Manhattan’s Meatpacking District. The event aligns with the expansion of the district’s Open Streets program, which includes the installation of new planter barricades that reduce vehicular traffic.
In addition to the Open Streets program, the city will be closing Ninth Avenue completely in support of the flower show. The goal is to accelerate the neighborhood’s transformation into a Pedestrian Oriented District.
“We’re thrilled to be teaming up with L.E.A.F to bring the flower show to life in the Meatpacking District,” said Jeffrey LeFrancois, executive director of Meatpacking Business Improvement District. “After an unprecedented year, it will be a breathtaking sight to see the neighborhood blossom, thanks to L.E.A.F’s stunning floral installations adorning our plazas and streets. This June, we’ll be busting out all over and I can’t think of a better way to welcome people back and attract new visitors to the district.”
The festival blooms this Saturday, June 12 from 11 A.M. – 7 P.M. and Sunday, June 13 from 11 A.M. – 6 P.M. Featured partners include real estate development company TF Cornerstone, which will present a European-style flower market with over 20 of New York’s finest florists.
In addition to the flower market, L.E.A.F has engaged over 100 florists to design a series of installations that will be scattered across the plazas and within retail and hospitality storefronts in the Meatpacking District.
Inaugural programming is mostly free to attend, but is expected to offer paid programming in 2022 including ticketed lectures, master classes, and parties.