Revealed: 60 West 37th Street

60 West 37th Street60 West 37th Street, pre-demo at left, rendering by Peter Poon at right

The first renderings are online for another Peter Poon-designed hotel, this one coming to 60 West 37th Street. Hidrock Realty is the site’s developer, and demolition of existing parking garages is now complete. A tipster pointed out Gace Engineering’s page on the project, which also reveals that Embassy Suites will be the occupant.

As YIMBY reported in March, permits indicate the tower will span 195,360 square feet, split between 313 rooms; the building will stand 42 stories tall, making it one of the larger budget-minded hotels to come to Midtown Manhattan in recent years. Gace’s site gives slightly different figures of 165,000 square feet and 41 floors, but the difference is trivial, and the DOB filings are likely accurate.

60 West 37th Street

60 West 37th Street, renderings by Peter Poon

Design-wise, the renderings don’t look infuriating, but given the frequent discordance between depictions and reality — especially when it comes to budget hotels — anyone holding their breath is likely in for disappointment. The tower spans from 36th Street through to 37th, giving Poon the perfect opportunity to wreck two street-walls instead of just one.

Beyond the tower’s unfortunate form, its use along 36th Street will detract further, as the site’s rear-end will hold a two-story parking garage. Both sides of the new Embassy Suites will deaden the surrounding street, and 60 West 37th Street is another instance of new development blighting an established neighborhood due to outdated zoning, which prohibits land being put to its highest and best use.

A completion date for 60 West 37th Street has not been announced, but with demolition of existing structures finished, verticality appears imminent.

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