36-Story, 120-Key Hotel Replaces Old Hotel Plans At 306 West 40th Street, Midtown West

306 West 40th StreetPre-demolition 306 West 40th Street, image via Google Maps

Late last year, YIMBY reported on applications for a 30-story, 118-key hotel at 306 West 40th Street, right across from Port Authority, in Midtown West. Now new filings have been submitted for a slightly larger building, rising 36 stories and containing 120 hotel rooms. The structure will measure 44,430 square feet in total, which is an increase by nearly 200 square feet from the old proposal. The project also appears to have changed hands, and Brian Law, operating as NYC One Holding LLC, is the developer. Noel Wong’s Long Island-based ADB Associates is the applicant of record, and an existing four-story building must first be demolished.

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