A NoMad hotel will be getting a facelift. The Landmarks Preservation Commission recently approved work to be done at the Broadway Plaza Hotel, located at 1155 Broadway, in the Madison Square North Historic District.
The building in question is on the southwest corner with West 27th Street. It was originally designed by the firm of Elfenbein/Cox and built in 1991, according to the LPC. At that time, it was an office building. In 2000, it was converted into a transient hotel.
In 2001, the Madison Square North Historic District was designated, placing the building under the LPC’s jurisdiction. It is also now a boutique hotel complete with fancy desk chairs, 42-inch LED high-definition televisions, and Wi-Fi.
With 21st century conveniences on the inside, the hotel is seeking to bring its outside up to date, and it will be a welcome change, as the current condition is a big hodge-podge. The work is being done by two New York City architecture firms – Boyd Architecture and the firm of Gerald J. Caliendo.
The primary changes will be new storefronts and signage, along with new security cameras (two per tenant), awnings, canopies, and lighting. Renderings indicate three tenants – a café, a restaurant, and a retail store. Who those tenants will be has not been finalized.
LPC Chair Meenakshi Srinivasan called the proposal “an improvement” over what is there now. However, she found the cameras to be too obtrusive and wished they could be made to disappear.
Srinivasan noted the proposal has the support of Manhattan Community Board 5. There was no public testimony, though it was allowed.
In the end, the commissioners voted, unanimously, to approve the proposal on July 26. However, they did so with the dictate that the applicant work with the LPC staff on the design and placement of the security cameras.
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