Exclusive First Look Inside Viñoly-Designed 277 Fifth Avenue, NoMad

View of Downtown at 277 5th Avenue, image by Andrew Campbell NelsonView of Downtown at 277 5th Avenue, image by Andrew Campbell Nelson

Last week, YIMBY was the first media outlet to be given a tour of the sales gallery and construction site of the 55-story skyscraper at 277 Fifth Avenue, in Nomad, Manhattan, a project which we have reported on extensively over the past several years. Designed by Rafael Viñoly, the high-rise is currently on its 46th floor, with only nine to go before topping-out occurs. After a nerve-racking elevator ride outside of the building, we stepped out to what is currently its highest floor, which already offers expansive views of the New York City skyline.

View of Hudson Yards from 277 5th Avenue, image by Andrew Campbell Nelson.jpg

View of Midtown and Hudson Yards from 277 5th Avenue, image by Andrew Campbell Nelson

View of the Empire State Building, image by Andrew Campbell Nelson

View of the Empire State Building, image by Andrew Campbell Nelson

The building will have unobstructed views of the Flat Iron building, the Empire State Building, Chrysler Building, Downtown Manhattan, Brooklyn, New Jersey, and both the East River and Hudson River.

Looking East at 277 5th Avenue, image by Andrew Campbell Nelson

Looking East from 277 5th Avenue, image by Andrew Campbell Nelson

277 Fifth Avenue will soon rise to a height of 728 feet, made possible by the acquisition of air rights from neighboring locations. President of the Victor Group, Moshe Shuster, explains why this was so significant,

“Given that views are the quintessence of Manhattan luxury, we created breathtaking panoramas by purchasing the air rights from six surrounding sites. This enabled us to prevent surrounding vertical growth that might jeopardize our residents’ views. It also allowed us to build desirable residences in a tower with four completely usable corners.”

All 130 condominiums will have at least one usable corner. Residences also start at the eleventh floor, giving each unit the benefit of a view. Four double-height loggias will be created, one on each corner. Seen below is the loggia on the 46th floor.

Double-height Loggia at 277 5th Avenue, image by Andrew Campbell Nelson.jpg

Double-height Loggia on 46th floor of 277 5th Avenue, image by Andrew Campbell Nelson

The loggia is a sheltered, open-air space that allows for uncompromised facade design, as well a terrace that will not scare those who are scared of small cantilever decks in high-rise apartments. Of the three Penthouses created, the highest two will occupy a full floor. They will also benefit from an outdoor spa on their respective loggia terraces, which will span the full width of the building.

The first two floors are dedicated to retail space. Above that will be a two-floor amenity suite that includes an entertainment lounge, separate bar and catering pantry, private dining room, children’s club, gaming lounge, fitness center, and a landscaped terrace along Fifth Avenue.

There will be a full-time doorman, porter services, live-in resident manager, private storage, pet priority program, dry cleaning, and vehicle concierge.

Model closeup showing the amenities lounge on the lower floors 277 5th Avenue, image by Andrew Campbell Nelson

Model closeup showing the amenities lounge on the lower floors 277 5th Avenue, image by Andrew Campbell Nelson

In the sales gallery, there are mock-ups of the kitchen, living room, powder room, and bathroom. Jeffrey Beers is responsible for the minimalist interiors, endowed with 10-11 foot ceilings and large windows. Each residence will also have a laundry closet with washer and dryer units.

Mockup of a living room at 277 5th Avenue, image by Andrew Campbell Nelson

Mockup of a living room at 277 5th Avenue, image by Andrew Campbell Nelson

Kitchens will have white Oak cabinetry, stainless steel cooking appliances, and marble countertops.

Mockup Kitchen for a Two-Bedroom unit in 277 5th Avenue, image by Andrew Campbell Nelson

Mockup Kitchen for a Two-Bedroom unit in 277 5th Avenue, image by Andrew Campbell Nelson

Bathrooms will also have views. Steel enamel tubs are positioned to optimize one’s ability to relax while enjoying their view, with curtains also provided for those who are more shy.

Mockup of Bathroom with faux-facade in 277 5th Avenue Sales Gallery, image by Andrew Campbell Nelson

Mockup of Bathroom with faux-facade in 277 5th Avenue Sales Gallery, image by Andrew Campbell Nelson

The surrounding neighborhood of NoMad is famous for its historical roots and cultural attractions, which is part of what the sales team boasts. The Flat Iron building is just a few blocks away, and to the west, Chelsea and its galleries also beckon.

Cultural wall in Sales Gallery, showing nearby locations for 277 5th Avenue, image by Andrew Campbell Nelson

Cultural wall in Sales Gallery, showing nearby locations for 277 5th Avenue, image by Andrew Campbell Nelson

The shorter sibling to Viñoly’s 432 Park Avenue has a dark-indigo façade made of reinforced cast concrete panels, fabricated in Finland. Multi-layered glazed curtain walls were designed for optimal thermal and acoustical performance. The structure does include a cantilever over a building on Fifth avenue.

Cantilever at 277 5th Avenue, image by Andrew Campbell Nelson

Cantilever at 277 5th Avenue, image by Andrew Campbell Nelson

Closeup of facade at 277 5th Avenue, image by Andrew Campbell Nelson

Closeup of facade at 277 5th Avenue, image by Andrew Campbell Nelson

Victor Group and Lendlease are responsible for the development.

Looking up at 277 5th Avenue, image by Andrew Campbell Nelson

Looking up at 277 5th Avenue, image by Andrew Campbell Nelson

Scale-model of 277 5th Avenue, image by Andrew Campbell Nelson

Scale-model of 277 5th Avenue, image by Andrew Campbell Nelson

The one-to-four bedroom units range from 828 to 4,520 square feet, and pricing starts at $2 million. Construction is expected to top out in February, with move-ins expected to begin at the end of 2018, and wrap by mid-2019.

Exterior of 277 5th Avenue, image by Andrew Campbell Nelson

Exterior of 277 5th Avenue, image by Andrew Campbell Nelson

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4 Comments on "Exclusive First Look Inside Viñoly-Designed 277 Fifth Avenue, NoMad"

  1. Welcome Home (David) | December 26, 2017 at 8:21 am | Reply

    Please pardon me for using your space: Who dare to scoff on continuing progress. (I will damn on your dream)

  2. Why are they procuring precast concrete panels from Finland? It seems insane to be hauling cement, aggregate and water across the Atlantic when the US has a perfectly competent precast concrete industry.

  3. This building will be a lot more hemmed in when all the development nearby is completed: Bancroft site across 5th; Russian supertall at 29th and 5th; towers at 31st and Madison, 28th and 5th; Virgin and Four Seasons hotels near Broadway. Also 2 towers (32nd and 31st both and 5th) will block some of the Empire view. And this list isn’t even exhaustive.

    • The Fifth Avenue corridor is booming, though views to the South should remain unobstructed. The blocks to the north, however, are imminently going to become a very solid skyscraper canyon with height only rivaled by the densest blocks of Midtown/FiDi.

      Fifth Avenue seems to be activating to “supertall” status all at once, from the upper 20s all the way to future sites like the Helmsley redevelopment/520 Fifth, and 666 Fifth.

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