With its bold white brick-pattern facade soaring over the former site of the Roseland Ballroom, ARO, aka 242 West 53rd Street, is currently the 27th tallest skyscraper under construction in New York City, and perhaps the closest on the list to the finish line. It is nearing completion, with occupancy set to begin anytime now. This new 738-foot, 62-story residential skyscraper is bringing 426 apartment units to Midtown West. Its 450,000 square feet is being designed by CetraRuddy Architecture, while Algin Management is the developer. Triumph Property Group is handling the leasing of the units.
Located between Broadway and Eighth Avenue, ARO is hard to miss given its striking facade, making it distinguishable from the surrounding all-glass and steel skyscrapers. The window pattern is composed of large, floor-to-ceiling windows separated by white, rectangular frames. They smoothly enclose all four sides and the rounded edges.
Large curved balconies and open terraces come with the units on the upper half of ARO, and overlook Midtown and the Hudson River. These edge conditions subtly cantilever over the building’s footprint but retain a continuous, elegant sculptural quality when looking from street level or from a distance.
With every unit featuring 10-foot tall ceilings, studios begin at $2,900 per month, one-bedrooms at $3,965/month, two-bedrooms at $5,995/month, and three-bedrooms for between $7,995 to over $17,500/month. A four-bedroom unit and a duplex penthouse are located at the top of the ARO with prices to be announced.
The most eye-catching aspect about ARO may be the views of the skyline from the outdoor swimming pool located at the top of the building in the ARO Sky Club. Views of Midtown, the Hudson River and Lower Manhattan will be visible for residents to enjoy. A secondary indoor pool is located in the ARO Club fitness center that also comes with a half-size basketball court, a golf simulator, a yoga and pilates room.