Roseland-Replacing ARO at 242 West 53rd Street Nears Full Completion in Midtown West

242 West 53rd Street, designed by Cetraruddy Architecture, developed by Algin Management

With its bold white brick-pattern facade soaring over the former site of the Roseland Ballroom, ARO, aka 242 West 53rd Street, is currently the 27th tallest skyscraper under construction in New York City, and perhaps the closest on the list to the finish line. It is nearing completion, with occupancy set to begin anytime now. This new 738-foot, 62-story residential skyscraper is bringing 426 apartment units to Midtown West. Its 450,000 square feet is being designed by CetraRuddy Architecture, while Algin Management is the developer. Triumph Property Group is handling the leasing of the units.

242 West 53rd Street taken by Instagram user, nyconstructionphoto.

Located between Broadway and Eighth Avenue, ARO is hard to miss given its striking facade, making it distinguishable from the surrounding all-glass and steel skyscrapers. The window pattern is composed of large, floor-to-ceiling windows separated by white, rectangular frames. They smoothly enclose all four sides and the rounded edges.

The facade detail on the upper part of ARO. Rendering courtesy of Binyan for IF STUDIO.

Large curved balconies and open terraces come with the units on the upper half of ARO, and overlook Midtown and the Hudson River. These edge conditions subtly cantilever over the building’s footprint but retain a continuous, elegant sculptural quality when looking from street level or from a distance.

242 West 53rd Street captured by Andrew Campbell Nelson

With every unit featuring 10-foot tall ceilings, studios begin at $2,900 per month, one-bedrooms at $3,965/month, two-bedrooms at $5,995/month, and three-bedrooms for between $7,995 to over $17,500/month. A four-bedroom unit and a duplex penthouse are located at the top of the ARO with prices to be announced.

Floor-to-ceiling windows come standard in every unit. Rendering courtesy of Binyan for IF STUDIO.

The most eye-catching aspect about ARO may be the views of the skyline from the outdoor swimming pool located at the top of the building in the ARO Sky Club. Views of Midtown, the Hudson River and Lower Manhattan will be visible for residents to enjoy. A secondary indoor pool is located in the ARO Club fitness center that also comes with a half-size basketball court, a golf simulator, a yoga and pilates room.

The swimming pool at the ARO Sky Club with views looking south. Rendering courtesy of Binyan for IF STUDIO.

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11 Comments on "Roseland-Replacing ARO at 242 West 53rd Street Nears Full Completion in Midtown West"

  1. Beautiful job. Is there a new Roseland anywhere?..it was iconic

  2. WHY ARE YOU RAVING ABOUT THIS DEVELOPMENT WITH UNAFFORDABLE APARTMENTS. IT REPLACED A HISTORIC PERFORMANCE SPACE WITH EASY ACCESS TO MASS TRANSIT… INSTEAD SENDING THOSE LARGE EVENTS AND THEIR MASSIVE CROWDS TO THE FAR WEST SIDE DISRUPTING THE ENTIRE NEIGHBORHOOD. IT DOES NOTHING TO IMPROVE THE QUALITY OF LIFE FOR THE NEIGHBORHOOD OR FOR FANS OF EVENTS THAN NEED LARGER PERFORMANCE SPACE. THIS WAS A HORRIBLE GIVEAWAY BY THE COMMUNITY BOARD WITH NOTHING IN RETURN FOR HELL’S KITCHEN.

    • You mad bro? Point taken, but how far above average is this building’s asking prices for the neighborhood? It’s the rental market and not condos. Definitely sucks if they eliminated the performance space.

  3. Robert L Deutsch | December 4, 2018 at 9:12 am | Reply

    Actually, it’s between Broadway and 8th ave–not 8th and 9th ave!

  4. Is the dance hall/concert venue returning?

  5. Robert L Deutsch | December 4, 2018 at 12:22 pm | Reply

    well, you could have thanked me for correcting your location mistake!

  6. Fantastic ballroom, nice tower, another nail in coffin, t(w)here goes the neighborhood….smh

  7. A beautiful looking building

  8. Please pardon me for using your space: I catch its views and I catch its beautiful facade so stunning in my side. Admirable!

  9. Every building replaces an older one; that is how cities grow. If there is demand for a space, someone will find one. Things never stay the same.

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