Rose Hill’s Art Deco Exterior Nears Completion in NoMad

Rendering of the northern elevation. Courtesy of Rockefeller Group

Exterior work is getting closer to completion on Rose Hill, a 639-foot-tall residential skyscraper at 30 East 29th Street in NoMad. Designed by CetraRuddy Architecture and developed by Rockefeller Group, the topped out 45-story tower will contain 123 condominiums marketed by CORE Real Estate. The envelope features Art Deco inspired appointments, setting it apart from other new developments in the neighborhood.

Rose Hill. Photo by Michael Young

In addition to the chevron pattern on the dark brown vertical panels that run the height of the structure, the voids above the ground floor feature a gold-colored motif of diagonal lines atop mesh grilles. Topping the edifice is a sculpted tiered crown. These elements combine for a distinctive aesthetic that is at once contemporary and classic in appearance.

The podium of Rose Hill. Photo by Michael Young

Work is also progressing on the railings and ceilings above the stack of balconies that flank the final levels of Rose Hill. The mechanical hoist is still attached to the southern elevation of the reinforced concrete superstructure.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

The southern side that faces toward Madison Square Park holds the core of the structure and will be disguised behind the curtain wall and large floor-to-ceiling glass corners on both sides.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill’s main northern profile, which also features a subtle western cantilever, features the most glass and is neatly arranged in a dense vertically stretched grid.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Matt Pruznick

Sales have launched for the homes, which range from one- to four-bedroom units and start at $1.385 million. Closings are commencing this fall.

Rose Hill is slated to be completed in January 2021.

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8 Comments on "Rose Hill’s Art Deco Exterior Nears Completion in NoMad"

  1. In this market with 11000 unsold luxury apartments what is the whisper discount price? 20% or 30%?

  2. Contact Ken Griffin,
    to see if he wants to purchase this as a “Mega-townhouse”? 🤣

  3. Slightly less nondescript than the usual, thanks to the lovely Deco detail.

  4. Is Rose Hill 220 CPS’s, or any of the other RAMSA skyscrapers, dark sister? Well, it’s a dark sister in a good way. This building is beautiful. Beautiful photos by Michael Young and Matt Pruznick too. Kudos to them.

  5. Reminds me of American Radiator…Excellent

  6. Too bad the metal wasn’t a deep green, would have looked better.

  7. The base should have been much taller. It looks silly to me. The hamhanded setback really takes away from the building imo.

  8. Now this, this deserved to be a supertall.

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