Rose Hill’s Art Deco-Inspired Exterior Wraps Up Construction in NoMad, Manhattan

Rendering of the northern elevation. Rendering courtesy of Rockefeller Group.

Exterior work is wrapping up on Rose Hill, a 639-foot-tall residential skyscraper at 30 East 29th Street in NoMad. Designed by CetraRuddy Architecture and developed by Rockefeller Group, the 45-story project features a distinctive bronze-toned, Art Deco-inspired envelope and will yield 123 condominiums marketed by CORE Real Estate. Sales have launched for the homes, which come in one- to four-bedroom layouts and range in price from $1.385 million to upward of $19.5 million for the penthouse unit. Rose Hill’s name is derived from the former 130-acre Rose Hill Farm estate that was once part of the Midtown, Manhattan neighborhood.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Work is progressing on the podium on the main northern profile, which features a number of decorative Art Deco motifs covering the perimeter concrete columns and mechanical vents. The crown will be illuminated by spotlights to evoke the architectural charm of New York’s early 20th century skyscrapers.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Among the most significant changes since our last update in December is the complete disassembly of the mechanical hoist on the southern elevation. A strip of yellow insulation boards remains where the hoist was attached, but should be filled in with the dark-colored curtain wall panels in the coming weeks.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Earlier this year, Rose Hill unveiled a number of model residences to showcase the homes’ appointments. Units come with rusticated hardwood floors and bronze finished hardware throughout. The kitchens have custom Italian-made matte dark charcoal cabinetry with metal-framed glass upper cabinets and Calacatta Razzi honed marble countertops, while the master bathrooms are fitted with Greek Dolomite Honed stonewalls with Breccia Capraia accent shower walls, dark marble radiant heated floors, custom walnut and bronze vanities with marble countertops, and aged brass fixtures.

The following model residences were built inside Rose Hill: model residence 20A which was furnished by CetraRuddy, a two-bedroom two-bathroom home; 11A, a two-bedroom, two-bathroom layout; and 20C, a one-bedroom, one-bathroom unit.  11A and 20C were furnished and staged by IMG.

We should expect the exterior and the rest of the interiors of Rose Hill to be fully finished in the coming weeks.

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13 Comments on "Rose Hill’s Art Deco-Inspired Exterior Wraps Up Construction in NoMad, Manhattan"

  1. David in Bushwick | March 22, 2021 at 8:44 am | Reply

    Overall, a very good design. It’s a shame the tower doesn’t have the texture that the rendering implies. The asymmetry of the very obvious backside is a bit annoying.

  2. I like it. As David stated above, the texture in the rendering did not come through at all, though, which is a shame. I wonder how they might have achieved that practically speaking. They handled the blank wall much better than most of the other examples we have seen recently.

    Overall, a very good looking building.

    • A lighter color would’ve helped with the texture.

    • They shouldn’t have made the floorplates flush with the windows. Verre has a similar issue with definition versus renders.

      And the blank back should have had large decorative chevrons.

  3. Please always put the cross streets in the intro. Thank you.

    • From an old hack and retired NY trial lawyer. North of Houston St. the avenue and street addresses can be deciphered by a “key.” Fifth Ave is the zero, or center, point. There are some exceptions, but generally the key is followed. East of 5th: 0-30 to Mad, 30- 100 to Park, 100 – 130 to Lex, 130 – 200 to 3rd, 200 – 300 to 2nd, 300 – 400 to 1st, 400 – 500 to York, 500 – 600 to East End Ave. Odd numbered addresses on streets are on the north side; even numberered on the south side. Even numbered streets run east; odd numbered streets run west, with exceptions; e.g. some of the Central Park transverses. The avenues are similar in that half of the keys for each avenue don’t vary; e.g., 3rd is “add 10.” 1000 3rd is Bloomingdales. Drop the last digit, divide by two. Result is 50 plus 10 equals 60th St. Even numbers on 3rd are on the west side. So, the northwest corner of 60th and Third should put you at Bloomies. It does.

  4. What a beauty. One of the best!

  5. Gorgeous! We need more timeless architecture like this in the city, not just tasteless glass buildings.

  6. A beauty. Congrats

  7. From afar, it’s a nice looking building.

    From the street it looks *cheap* like one of those buildings that say LUXURY RENTAL on the front.

  8. I am impressed.

  9. Hi. Please. I need a place to. Live. Please. Help. Thank u

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