Virgin Hotel’s Façade Wrapping Up at 1225 Broadway in NoMad, Manhattan

Virgin Hotel at 1225 Broadway. Rendering by Stantec

Exterior work is nearing completion on the 476-foot-tall Virgin Hotel at 1225 Broadway in NoMad. Designed by Stantec and developed by Lam Group, the 38-story rectilinear tower will yield 300,000 square feet and 460 hotel rooms managed by Sir Richard Branson of Virgin Group. The property sits on an angled trapezoidal plot bound by Broadway, West 29th Street, and West 30th Street. This will be the first Virgin Hotel establishment in New York City.

Since our last update in March, more progress has occurred on the steel-framed podium, which is the last section of the building awaiting completion.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

Close-up shots of the podium show the look of the floor-to-ceiling glass, light-colored metallic spandrels, and thin white horizontal louvers that are found on the northern and southern ends of the podium. The railings along the edges on top of the podium should be installed soon. This area will feature outdoor amenities including a swimming pool and lounge areas. The podium will also contain 90,000 square feet of retail space and an underground 22,000-square-foot golf store called Swingers: A Crazy Golf Club.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

When viewed from street level, the rectangular panels on the eastern elevation create a shimmering effect. The same pattern is utilized on the opposite western side, which illuminates in the same manner in the afternoon lighting.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

The Virgin Hotel features several corner setbacks and cantilevers that break up the monolithic appearance of the edifice, which terminates with a flat roof parapet.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

No official opening date has been announced for the Virgin Hotel. However, given the state of progress, this could occur sometime either closer to the end of this year or in early 2022 at the latest.

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5 Comments on "Virgin Hotel’s Façade Wrapping Up at 1225 Broadway in NoMad, Manhattan"

  1. David in Bushwick | June 24, 2021 at 8:16 am | Reply

    Fortunately the built tower doesn’t look as top-heavy as the rendering.

  2. It looks a bit weird at some angles, but there are some very cool angles of it too. Overall, I think it’s a very fine tower.

  3. David : Sent From Heaven. | June 24, 2021 at 9:42 am | Reply

    Newly discovered on the building, when you up to date and I have seen your photos that starting a new purpose: Thanks to Michael Young.

  4. I would suggest that it is really not a “very fine tower”, the tower far less elegant in details than the Ritz down the block, a bit clunky in it’s details and massing at the base and just ok in it’s details in the curtain wall…..just imagine an entire strip of Broadway with these anonymous towers….kind of makes 6th Ave in the 50’s seem elegant. It’s anywhere infill on a gross scale. At least the new buildings on Upper Broadway, in the 90s utilize masonry and some detailing to fit into the neighborhood.

  5. At least the angles break up the glass box

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