Construction on TSX Broadway, a 47-story hotel tower at 1568 Broadway in Times Square, reached a milestone as crews turned on TSX Entertainment’s 18,000-square-foot podium LED display. Designed by Perkins Eastman and Mancini Duffy and developed by L&L Holding Company and Fortress Investment Group, the 550,000-square-foot structure will yield 661 hotel rooms operated by Tempo by Hilton, as well as 100,000 square feet of retail space on the lower levels and Times Square’s only cantilevering outdoor performance stage. Positioned above the new retail space is the historic Palace Theater, which was renovated by PBDW Architects and lifted 30 feet above street level in early 2022. Pavarini McGovern is the general contractor for the property, which is located at the corner of Seventh Avenue and West 47th Street.
TSX Broadway, Designed by Perkins Eastman and Mancini Duffy.
Last winter, the massive LED signage covering the multi-story podium was switched on for the first time, as seen in our last update in early January. Since then, two smaller LED screens were assembled and illuminated around the midway point of the tower’s southern elevation and at the top of the crown. In between the reflective floor-to-ceiling glass windows are small strips of LEDs that will enhance TSX Broadway’s nighttime presence.
Photo by Michael Young
The construction elevator was also dismantled from the western elevation since our last update, and the gap in the façade has been filled in.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The below photos showcase the cantilevering performance stage, which faces the TKTS staircase and pedestrian plazas along Seventh Avenue. The space is accessed through a pair of three-story-high doors in the LED wall that swing inward, creating additional stage area.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Preparations are underway for the installation of static billboards over the brick and stone façade of the elevated Palace Theater along West 47th Street. The following photos show the anchor points and portions of the support framework in place on the building’s wall.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Below are images of the structure from the springtime with the southern signage under construction.
Photo by Michael Young
Renderings of the Tempo by Hilton, designed by MATG and Mancini Duffy, show the main entrance along West 47th Street, as well as the guest room interiors with high ceiling spans and views of the New Years Eve ball atop One Times Square. A selection of penthouse suites will sit on the upper floors and provide panoramic vistas of the Crossroads of the World, the Hudson River, Central Park, and the surrounding Midtown skyline. Guest amenities will include a fitness center, an 11th-floor open-sky lobby with coworking spaces, a signature restaurant, a bar and lounge, and an outdoor dining terrace overlooking Times Square.
Main entrance for Tempo by Hilton in Times Square – Courtesy of L&L Holdings
Model guest room at Tempo by Hilton in Times Square – Courtesy of L&L Holdings
Sky Lounge at Tempo by Hilton in Times Square – Courtesy of L&L Holdings
Signature restaurant at Tempo by Hilton – Courtesy of L&L Holding
A new rendering of the Palace Theater interior illustrates its renovated seating space.
The Palace Theater.
YIMBY was informed that the Tempo by Hilton Times Square is targeting an opening date for later this summer, while the entire TSX Broadway property will open in the first quarter of 2024.
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As Margaritaville enters bankruptruptcy, TSX is coming on line, how ironic. The leadership in NYC and NY destroyed this area with unnessary extentions of cv19 restrictions deep into the summer of 2021.
People don’t come to midtown Manhattan for a Margaritaville beach experience. Bad concept.
I do agree that Margaritaville’s concept is a bad fit.
Except the Margarataville Hotel is open. The problems are with the operator, not the hotel. The Margaritaville Hotel wasn’t even open under Covid restrictions. Hotels open and close all the time, BTW. Times Square hotels have never had higher hotel room rates than right now, indicating very strong demand.
Way back in the early 1970s, I took an architectural tour of new Broadway theaters led by the architects. That of what was then the Miskoff said that the project there was likely a mistake because of the added costs of having the theater. Preserving the older theaters keeps their grandfathered provisions that might be onerous for new structures. I suspect building a new Palace would have been cheaper than raising the old one except for the loss of the grandfathering.
Well it’s also a NYC Landmark, so good luck demolishing it and building it new
Looks great. Hopefully they will remove all the scaffolding on these Times Square buildings so you can actually see the ground floor businesses.
Interesting that the conceptual drawings show a Times Square with no sidewalk sheds, while the actual photographs show that almost all of the buildings on Times Square are ringed with sidewalk sheds. Not sure when that scourge on the city will leave us.
The color is very eye-catching at some points, it can be thrilled all around. The owner must have proud to be presented its interior, cause and effect on ray of light from beautiful LED; as well as slit putting in: Thanks to Michael Young.
Sent from a parallel universe…
“The rain in Spain falls mainly on the plain”! 🤣
Thanks to Michael Young
An unbelievably dull exterior tower that was somewhat trying to look interesting. Please don’t do this to a historic theater again.
I work near Times Square and I can’t believe any unsuspecting hotel guest would ever want to stay in this crowded, noisy, dirty area for a second time.
Serious question—don’t do what to another historical theater? Not save it—do you mean build a hotel on top of it? I get that—but saving the theater seems historically awesome? Not trolling—legit question! 🤔
Blue glass everywhere
People pissin’ on the stairs, you know they just don’t care
I can’t take the smell, can’t take the noise
TSX Broadway has turned out to be a pretty typical Times Square skyscraper. It’s a design that tries to get attention yet it seems to just fall straight into the endless touristic hole. For example, the raising of the Palace Theater gained a lot of press yet nobody really cared too much. Overall, it’s not a bad building, but it’s really nothing to die for.
Photos out from the ‘performance stage’ are great !
Wonder who will have the honor of being the first performer on that stage
7/10, won’t visit but glad it’s here; also, the stage is pretty cool.