YIMBY has the first look at Fortuna Realty’s plans for 1150 Avenue of the Americas, which the firm bought for $39 million back in 2012. The images are conceptual and highlight the potential of the site, which will soon give rise to a 37-story luxury hotel.
1150 Avenue of the Americas is located between 44th and 45th streets, and the surrounding area has become increasingly upscale in recent years. The Bank of America Building is partially the reason, but the stretch has seen a surge of new development, including a recladding of 1095 Ave. of Americas, Extell’s International Gem Tower at 50 West 47th Street, and a new Hyatt — also by Extell — at 135 West 45th Street.
The Hyatt probably offers the best approximation of the brand to expect at Fortuna’s project, though if the firm’s most recent building at 525 Greenwich Street is any indication, the facade of 1150 should indeed be some type of attractive masonry, offering an attractive contrast against the glass buildings now dominating new construction in the neighborhood.
Renderings show a mid-century inspired structure, with streamlined details harkening to the Helmsley Park Lane; if cladding borrows from the attractive finish on 525 Greenwich, the end product should be a positive addition to the cityscape. At the very least, the building’s envelope will match that of surrounding structures — at least for the first few floors — enhancing the streetwall.
A source close to the project notes that groundbreaking is expected in 2015.
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