Revealed: 97 Wythe Avenue, Hoxton Hotel’s Williamsburg Outpost

97 Wythe Avenue97 Wythe Avenue, Hoxton Hotel, image by Perkins Eastman

Last year, YIMBY reported on the first permits for a new hotel coming to 97 Wythe Avenue, between North 9th and 10th Streets, along a corridor that’s booming with new development. And now a tipster has sent YIMBY a rendering for New York’s first Hoxton Hotel, which is being designed by Perkins Eastman.

The hotel component will measure 49,100 square feet, split between 175 hotel rooms, and the project will also include 10,000 square feet of manufacturing space, which the Schedule A seems to indicate will be used for some type of food-related use.

The hotel chain acquired the site for $17 million last year, and the building will stand nine stories and 96 feet to its roof, also including 23 open-air parking spaces. Permits list the developer as the Sydell Group.

Wythe Avenue is booming with new development, and unlike most hotels in New York City, the new product in this area is overwhelmingly attractive. The contextual industrial-contemporary aesthetic of the Morris Adjmi-designed Wythe Hotel, just a block away, set an attractive precedent for the neighborhood’s new construction that subsequent developers seem keen to follow.

While the plan for 97 Wythe Avenue does not appear to be nearly as contextually-minded as the Wythe, it will nevertheless be attractive, with a simple, clean, and PTAC-free facade. The hotel component will partially cantilever over the retail base, and exposed cross-bracing will nod to the neighborhood’s post-industrial look.

97 Wythe Avenue

97 Wythe Avenue zoning diagram

No completion date for the site has been formally announced, but with partial job permits issued as of this past March, it would appear the developer has all the paperwork complete. The zoning diagram shows slightly different windows and a different pattern along the facade, so it is possible fine details have seen slight changes as well.

Other nearby projects also under construction include Cayuga Capital’s 87 Wythe Avenue and Heritage Equity’s 96 Wythe Avenue.

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3 Comments on "Revealed: 97 Wythe Avenue, Hoxton Hotel’s Williamsburg Outpost"

  1. Thank god, we needed more tourists in the neighborhood.

  2. Hotels in manufacturing districts. One of the worst major loopholes in the zoning resolution.

  3. If this be “attractive” I’d hate to see your idea of ugly.

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