Shorenstein Properties is renovating the 43-story, 1.1-million square-foot office building at 1407 Broadway, between West 38th and 39th Street, according to Real Estate Weekly. The updates will include a new lobby, entrance and retail space, as well as façade improvements on the rest of the building. Roughly 33,000 square feet of retail space will span the ground floor, and Fogarty Finger is leading the design process. Shorenstein acquired the building for $330 million this past spring.
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UGH. It’s like some evil force is taking every interesting building in Manhattan and conspiring about how to either demolish it or make it as banal as possible… I loved this building’s red and green banded windows.