The completion of Two Trees’ tower at 300 Ashland Place has opened several opportunities for new retail in the neighborhood, and within the new storefronts, New York City’s first Whole Foods Market 365 is expected to open on Wednesday, January 31st. The grocery store is an offshoot of its parent company, and will feature cheaper prices with competitive selections marketed towards budget-conscious families, students, and commuters. The location is officially Fort Greene, Brooklyn, but it sits very close to Downtown Brooklyn.
The grocery store will occupy 40,000 square feet, adjacent to the building’s Apple Store. The discount brand saves by excluding a deli or butcher section, including some non-organic options, and offering smaller bundles. The idea has been popular on the West Coast, and will likely be a success in the bustling New York City where everyone’s looking to save money on food.
A cheaper Whole Foods isn’t all that 300 Ashland Place is bringing to the community. The project creates 50,000 square feet of cultural space. This includes Bam Cinemas, 651 ARTS dance studios, and a new Brooklyn Public Library Branch, as well as 79 units of below-market housing and a 10,000 square foot public plaza.
Enrique Norten of Ten Arquitectos is responsible for the design of the project, and Two Trees Management was responsible for development.