Construction on the Virgin Hotel at 1225 Broadway has reached yet another milestone. Since we last checked in May, the building has more than doubled in height, and is nearly two-thirds of the way to topping out 38 floors above street level. The project is being developed by the Lam Group and is part of a larger trend of new hotel towers in the NoMad area near the Empire State Building.
Façade installation has also started along the fourth floor of the tower, along the north and eastern sides. The curtain wall is not particularly remarkable, and even has an unexpectedly greenish tone.
The 476-foot tall structure will yield over 300,000 square feet dedicated to the hotel, and the remaining space will consist of a massive 90,000 square foot retail podium. 460 guest rooms will result up top.
Sir Richard Branson’s Virgin Group will be responsible for managing the future hotel. Down below, the retail center will include an upscale mini-golf firm with cocktails and dining, and Swingers has announced that they will be leasing 22,000 square feet of retail in the basement for the company’s first location in the USA.
VOA Associates is responsible for the design. The estimated completion date has not been announced.
The building is just one block away of the Ritz Carlton Hotel at 1185 Broadway, which will be designed by Rafael Viñoly and which also recently broken ground.