Construction on the Virgin Hotel at 1225 Broadway has reached yet another milestone. Since we last checked in May, the building has more than doubled in height, and is nearly two-thirds of the way to topping out 38 floors above street level. The project is being developed by the Lam Group and is part of a larger trend of new hotel towers in the NoMad area near the Empire State Building.
Virgin Hotel, 1225 Broadway, image from VOA Architects
Façade installation has also started along the fourth floor of the tower, along the north and eastern sides. The curtain wall is not particularly remarkable, and even has an unexpectedly greenish tone.
1225 Broadway with facade showing, image by Andrew Campbell Nelson
The 476-foot tall structure will yield over 300,000 square feet dedicated to the hotel, and the remaining space will consist of a massive 90,000 square foot retail podium. 460 guest rooms will result up top.
1225 Broadway, image by Andrew Campbell Nelson from early September
Sir Richard Branson’s Virgin Group will be responsible for managing the future hotel. Down below, the retail center will include an upscale mini-golf firm with cocktails and dining, and Swingers has announced that they will be leasing 22,000 square feet of retail in the basement for the company’s first location in the USA.
Virgin Hotel, 1225 Broadway, image from VOA Architects
VOA Associates is responsible for the design. The estimated completion date has not been announced.
Base of the Virgin Hotel, at 1225 Broadway, image by via Lam Group
The building is just one block away of the Ritz Carlton Hotel at 1185 Broadway, which will be designed by Rafael Viñoly and which also recently broken ground.
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Please pardon me for using your space: New high-rise but I can’t congratulations. Because construction not complete.
You claim that “the curtain wall is not particularly remarkable, and even has an unexpectedly greenish tone.”
I don’t know what you would consider “remarkable” in this contaxt –perhaps the cheap looking terra-cotto facades that you so effusely praise on some of the newest buildings in town?
But what IS interesting is both the massing and balancing and interplay of volumes through-out the structure,
making it a distinctive addition to our all-too-often boring and/or ugly skyline.
As for the greenish tone that you don’t seem to appreciate, putting a bit of green back in our midst
– by whatever means that we can – is the least we can do, even if it is only glass.
This, as the real estate industry chokes off all other signs of Nature in our already over-congested environment,
in it’s narrow-minded and self-serving pursuit of greenbacks to the exclusion of other social goals & needs.
This is turning out somewhat different from its rendering.