RockFarmer Properties, developer of The Centrale at 257 Central Avenue in White Plains, has successfully sold all condominiums available in the newly renovated building. The company purchased 22 of the 30 residences in 2012 and maintained the units as rentals before embarking on a complete renovation and capital improvement of the asset beginning in November 2020.
Nest Seekers Development Marketing handled the sales and marketing on behalf of RockFarmer Properties. Asking prices started at $450,000 and all available properties sold out in six weeks.
“Following the onset of the pandemic, we realized White Plains and The Centrale offered an incredible value play for residents looking for more space in a fully amenitized building,” said George Michelis, principal of RockFarmer Properties. “We are honored and humbled by the incredible interest in the project and thank everyone involved for helping execute such an impressive renovation and sellout.”
Located at 257 Central Avenue, The Centrale features 30 two-bedroom homes ranging from 1,200 to 1,600 square feet. Each home offers private outdoor space, designer finishes throughout, hardwood floors, in-unit washer/dryers, and oversized sash windows.
Upgrades made by RockFarmer included new appliances, vanities, and fixtures, as well as a complete renovation of the building’s common areas, lobby, gym, resident’s lounge, and rooftop spaces. The complete list of amenities includes on-site parking, a fitness center with an attached sauna, an outdoor children’s playground, sky lounge, and a spacious rooftop terrace with additional lounge and dining area.
“The Centrale presented a unique offering for buyers in today’s market: spacious layouts, high-end finishes, and an unbeatable location,” said Bianca D’Alessio, director of new development at Nest Seekers International. “We are thrilled to have successfully sold the building out in a matter of weeks—we even had several bidding wars from professionals and young families on the hunt for more space without sacrificing on conveniences.”
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