Tiffany & Co. Flagship Expansion Nears Completion at 727 Fifth Avenue in Midtown, Manhattan

Rendering of Tiffany's Fifth Avenue Flagship Expansion at 727 Fifth Avenue). Rendering Courtesy of OMA New York

Work is nearing completion on the expansion of the 11-story Tiffany & Co. flagship store at 727 Fifth Avenue in Midtown, Manhattan. Designed by OMA partners Shohei Shigematsu and Jake Forster with interiors by Peter Marino Architects, the project involves the construction of a glass-clad three-story addition above the parapet of the 72-year-old commercial building and the renovation of its interiors and Art Moderne façade. CallisonRTKL is the architect of record, Mace is the owners rep, and Structure Tone is the general contractor for the project, which is located at the corner of Fifth Avenue and 57th Street.

Since our last update in early January, the construction elevator has been removed from the northern side of the property, leaving a strip to be filled in with the glass façade. This new exterior section is composed of 49 glass panes with aluminum profiles, three sliding doors, two single-leaf glass floors on the eighth floor, and 69 slumped-glass panels with post-transom elements and aluminum profiles on the tenth and 11th floors. A wraparound terrace will sit below the addition and serve as an exhibition, event, and clienteling space surrounded by a perimeter of shrubbery.

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

New windows have been installed between the cleaned stone.

Tiffany & Co. Photo by Michael Young

Metal scaffolding covering floors two through eight was also removed and replaced with two flat banners hanging up against the grid of windows.

Tiffany & Co. Photo by Michael Young

Tiffany & Co. Photo by Michael Young

A clock on the western elevation can now be spotted.

Tiffany & Co. Photo by Michael Young

Below are two renderings showing various angles of the building and its vertical transition from the heavy stone envelope to the much lighter glass box.

Rendering of Tiffany’s Fifth Avenue Flagship Expansion (727 Fifth Avenue. Courtesy of OMA New York

Rendering of Tiffany's Fifth Avenue Flagship Expansion (727 Fifth Avenue) - Courtesy of OMA New York; Bloomimages.de

Rendering of Tiffany’s Fifth Avenue Flagship Expansion at 727 Fifth Avenue. Courtesy of OMA New York

727 Fifth Avenue’s construction could likely finish by the end of the year.

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7 Comments on "Tiffany & Co. Flagship Expansion Nears Completion at 727 Fifth Avenue in Midtown, Manhattan"

  1. David in Bushwick | June 24, 2022 at 8:51 am | Reply

    Next they should buy the adjacent bargain sale building and call it Tiffany Tower.

  2. David : Sent From Heaven. | June 24, 2022 at 9:20 am | Reply

    Pre-assembled stone with a box-shaped glass, even though there is a difference. Between old and new era, but the design is beautiful with the neighborhood: Thanks to Michael Young.

  3. Tiffany & Co. was never part of my life, but I can still appreciate their classy (of course), and understated addition

  4. Looking forward to seeing the new addition to Tiffany’s on my next visit, as well as having a breakfast? if the “restaurant” is still there? 😋

    The photos capture both the classic Tiffany building, and the
    “money can’t buy you class” next door neighbor!
    🤣😂🤣

    • There was never a restaurant. “Breakfast at Tiffany’s” meant Holly Golightly standing on the sidewalk in front of the display windows drinking take-out coffee and eating a donut. However, maybe the new terrace will have some dining for guests, so it may soon be possible for the super-rich to finally have a real breakfast at Tiffany’s. How nice for them.

    • Seemingly, it look Tiffany’s a long while to realize it could capitalize on the 1961 movie, not opening a restaurant in the building until November 2017 – the Blue Box Café. Temporarily closed while the extension was undertaken and, according to the company, set to reopen later this year. Based on how it was before closing, it won’t be the kind of place where one can dine there on impulse. There was a 30-day waitlist and was expensive too. $29 for a coffee and croissant.

  5. David of Flushing | June 24, 2022 at 6:59 pm | Reply

    Glass is modern architecture’s little black dress that is supposed to go with everything. In reality, it doesn’t.

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