Rolex USA Headquarters Reaches Halfway Mark at 665 Fifth Avenue in Midtown, Manhattan

665 Fifth Avenue. Designed by David Chipperfield Architects

At number 22 on YIMBY’s countdown of the tallest buildings under construction in New York is 665 Fifth Avenue, a 469-foot-tall office building that will house the US headquarters for Rolex in Midtown, Manhattan. Designed by David Chipperfield Architects with Adamson Associates as the architect of record and developed by the Rolex Realty Company, the 28-story structure will yield 199,000 square feet of office and retail space for the world-famous watchmaker. The ground-up project is located at the corner of Fifth Avenue and East 53rd Street.

The reinforced concrete superstructure has risen steadily since our last update in early July, when the building’s podium levels and core had recently surpassed the height of the sidewalk shed. Recent photos show the structure built about halfway to its pinnacle and its upper levels shrouded in scaffolding, construction netting, and wooden formwork as the new stories settle. Clearly visible now is the dramatic cantilever at the northwestern corner, which will eventually be enclosed by the glass curtain wall, creating a soaring three-story atrium for the office lobby. Based on the pace of progress, the building could top out sometime early next spring.

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Concrete extensions have begun to be added to the edges of the lower floor plates in preparation for the pleated curtain wall.

Photo by Michael Young

Photo by Michael Young

The rear eastern lot line wall will be left mostly blank, with minimal windows.

Photo by Michael Young

Photo by Michael Young

The following diagrams show the interior programming layout. Offices will occupy floors five through 25, followed by a double-height dining and event space with an adjoining terrace on the top two stories of the tower. A 50-foot-tall mechanical bulkhead and flat roof parapet cap the building. A small rear yard at the southern corner of the property is also shown.

665 Fifth Avenue. Designed by David Chipperfield Architects.

665 Fifth Avenue. Designed by David Chipperfield Architects

The nearest subways from the development are the B, D, F, and M trains at the 47-50th Streets-Rockefeller Center station along Sixth Avenue, as well as the E and M trains at the 5th Avenue-53rd Street station to the east.

665 Fifth Avenue is engineered to achieve LEED Platinum certification and has an anticipated completion date of December 2025, as noted on site.

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14 Comments on "Rolex USA Headquarters Reaches Halfway Mark at 665 Fifth Avenue in Midtown, Manhattan"

  1. David of Flushing | December 10, 2024 at 8:21 am | Reply

    How can it not have a clock on the front?

  2. Pleating to the eye..

  3. Looks like a nice clean job-

  4. Looks like a nice clean job.

  5. Cholly Knicerbocker | December 10, 2024 at 10:50 am | Reply

    Far better than the 70s (60s?) bland nothing it replaced.

    Sorta like a clean grey flannel suit the new building. Classic and nice.

    but missing a little spark?

    The atrium will be nice – Would be nice if it is part of the Rolex store.

    At least the public will be able to see it from outside.

  6. We Will have to see curtain wall quality when it gets here. Since it’s mostly glass. The glass quality control needs to be spectular. Make or break the job. It’s neighbor 520, glass quality is incredibly out of the world. Hope this building can offer same high end look.

  7. I hope when the building is completed it has that beautiful translucent look like the architectural rendering.

  8. Anyone know why they chose to use concrete instead of steel? I thought office buildings traditionally use steel.

  9. David : Sent From Heaven. | December 10, 2024 at 10:40 pm | Reply

    The watch logo will also be attached, in case there are people who may not know; that this is not hotel: Thanks to Michael Young.

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