Preparation for the demolition of 1568 Broadway is continuing to gear up as scaffolding and construction netting now shroud almost the entire 46-story Times Square tower. The 29-year old structure served as a DoubleTree hotel and will be replaced by a new hotel, with tenants yet to be announced. The proposed 550,000-square-foot development is called TSX Broadway and will preserve and lift the 106-year-old Palace Theatre three stories above the ground floor to make way for new retail space. The $2.5 billion project is being developed by L&L Holding Company, Maefield Development, and Fortress Investment Group.
New photos show the state of work on the structure, which is located at the corner of Seventh Avenue and West 47th Street.
The main elevation facing Times Square. Photo by Michael Young
The large diagonal perimeter trusses and mechanical vents are temporarily seen for the first time. Photo by Michael Young
Looking up at the black netting and scaffolding on the northern corner of the building. Photo by Michael Young
The lower levels of 1568 Broadway with the construction hoist starting to go up along Seventh Avenue. Photo by Michael Young
Looking west at 1568 Broadway. Photo by Michael Young
The black netting now covers all but a small section around the midpoint of the building, and will soon envelope the entire 470-foot-tall superstructure. The digital billboards and flashing marquees have been dismantled and removed from the lower levels, temporarily exposing mechanical vents and massive diagonal trusses that support the building.
Renderings of the new structure show a cantilevered balcony three stories above street level surrounded by an expansive wraparound LED screen, which will be among the largest digital billboards in Times Square. An outdoor terrace will sit above the screen and form the top of the podium section. The upper portion of the tower is set back and maintains a similar massing to the building that currently occupies the site, suggesting that the superstructure may be preserved. It appears that the new hotel will feature a reflective and transparent glass curtain wall.
The new LED wrap-around signage on 1568 Broadway across from the TKTS staircase. Rendering courtesy of L&L Holding Company
A completion date for 1568 Broadway has been announced and scheduled for 2022.
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Complicated, expensive job.
$2.5 Billion to replace a hotel with another hotel! The mind boggles…
Room rates will double..at least:)
This is the most claustrophobic rendering i’ve ever seen.
TSX Broadway Will Be Impressive. Not Only Will It Be Bigger, But It Will Have Retail Space In The Lower Floors. In Addition, It Will Have A Stage On Top Of The World To Really Enjoy The New Year’s Celebration. In Addition, The Entire Building Will Serve As A Giant Billboard Which Will Be Totally Unique In Times Square. The Project Will Shift The Focus From One Times Square “The Ball Drop Capital Of The World” To This Mega Project’s Location In Times Square North.
#GBFIRSTNYC