New York’s Landmarks Preservation Commission (LPC) is currently reviewing proposals for new marquees and retail storefronts on the ground floor of the historic Paramount Building in Times Square. The 33-story structure is located at 1501 Broadway at the corner of 43rd Street and currently contains New York City’s only Hard Rock Cafe, ground-floor retail, and office space on the upper levels.
Construction is currently underway on Sam Chang’s most recent hotel project in Midtown Manhattan. Located at 150 West 48th Street, the 34-story building will contain 974 guest rooms, ranking it among the largest hotels to debut in the city this decade.
Permits have been filed for a six-story commercial building at 215 West 42nd Street in Times Square. Located between Seventh Avenue and Eighth Avenue, the interior lot is minutes from the 42nd Street subway hub, serviced by the 1, 2, 3, 7, A, C, E, N, Q, R, W, and S trains. NYC Economic Development Corporation is listed as the owner behind the applications.
The Margaritaville Resort at 560 Seventh Avenue in Times Square has climbed to the pinnacle. Work on the curtain wall has also moved along quickly and is nearing the upper floors of the reinforced concrete superstructure. Designed by Stonehill & Taylor Architects and developed by Sharif El-Gamal of Soho Properties along with MHP Real Estate Services, the nearly $300 million project will help fulfill the booming demand for hotel space as tourism to New York City and areas like Times Square continues to rise. The 29-story tower is located at the corner of Seventh avenue and West 40th Street and will contain 234 rooms.
The Hard Rock Hotel is now above street level at 159 West 48th Street in Times Square. The 225,000-square-foot, 445-room hotel is designed by Berg + Moss Architects and is being developed by Extell and Hard Rock International.