YIMBY visited the sites of four new developments joining the wave of residential and commercial construction in New Brunswick, New Jersey. The projects are located in the downtown area and by Buccleuch Park along the Raritan River, and will introduce nearly 300 housing units and new administrative space for Middlesex County.
First is 501 Easton Avenue, a forthcoming 14-story senior housing building at the corner of Easton Avenue and Landing Lane. Designed by THW Design and developed by Parker Health Group, the 416,000-square-foot structure will yield 171 units. This total will include 109 single-occupancy units for seniors ages 75 to 80, 30 assisted living units, and 32 memory care units. The project will also feature a parking garage, shared rooftop space, and an on-site backup generator.
Amenities will include an outdoor garden, dining room and community space, an auditorium, and a wellness center. There will also be a coffee shop and administrative office on the first floor.
The below image from the New Brunswick Planning Board shows an L-shaped structure with a diagonal volume at the base of the juncture. The multifaceted massing will include multiple stacks of balconies across four elevations.
501 Easton Avenue. Rendering courtesy of the New Brunswick Planning Board.
The project will require the demolition of an assisted living facility serving 45 residents, pictured in the below Google Street View image. A construction timeline for the new structure has yet to be announced.
The Parker at Landing Lane at 501 Easton Avenue. Image via Google Maps.
Construction is finished on Sterlingside Residences, a 53-unit affordable housing building at 50 Neilson Street, between Hassart Street and Tabernacle Way. Developed by The Community Builders (TCB), the structure yields 53 units, including six reserved for homeless families and individuals. The project replaced a vacant lot.
A ribbon cutting ceremony was held on May 26 and was attended by officials including New Brunswick Mayor Jim Cahill and TCB’s senior project manager Michael Cassidy.
The residential program features ten one-bedrooms, 30 two-bedrooms, and 13 three-bedroom units. Amenities include shared laundry rooms, a fitness center, on-site parking, bike storage, a community room with a kitchen, on-site management and 24/7 maintenance, and secured building access.
The following photos show the finished appearance of the building, which rises from a single-story podium spanning the full city block. The exterior is composed of red brick and white paneling surrounding a grid of windows with black frames.
50 Neilson Street. Image courtesy of https://www.liveat50neilson.com/photogallery
50 Neilson Street. Image courtesy of https://www.liveat50neilson.com/photogallery
50 Neilson Street. Image courtesy of https://www.liveat50neilson.com/photogallery
A short walk to the northeast is Hildebrand Commons, a six-story senior housing development under construction at 75 Neilson Street, at the corner of Neilson Street and Hildebrand Way. Designed by Thriven Design and developed by Pennrose, the structure will yield 66 rental units for adults 55 and older in one- to two-bedroom layouts. The project is named for Reverend Henry A. Hildebrand, the longtime pastor of Mount Zion African Methodist Episcopal Church, which is located directly to the north of the property.
The following rendering looks east from the corner of Hildebrand Way and Neilson Street, previewing a multifaceted massing with an angled corner. The façade will be composed of a mix of earth-toned paneling surrounding a grid of square and rectangular windows. Several sections protrude above the roofline with decorative black cornices, emulating the appearance of traditional townhouse architecture.
Hildebrand Commons. Rendering courtesy of Thriven Design.
The property was formerly occupied by the ten-story, 70-unit Hoffman Pavilion public senior housing structure, which was demolished in 2012, leaving the site vacant. The New Jersey Economic Development Authority approved plans for Hildebrand Commons in 2024 with $20.1 million in Aspire tax credits. Construction broke ground in July 2025, and completion is slated for this fall.
75 Neilson Street, circa August 2007. Image via Google Maps.
The New Brunswick Planning Board recently approved plans for the Middlesex County Administration Building, an eight-story office structure between New and Redmond Streets. Designed by and developed by AST New Brunswick LLC of Lavallette, the $175 million project will yield 218,000 square feet of administrative office space for the county. The development will also include public space, surface-level parking, and upgraded sidewalks and landscaping.
The project is located within the New Redmond II Redevelopment Plan, which was adopted by the City Council last year to generate new jobs and facilitate the growth of commerce in New Brunswick. The 28,000-square-foot project site is currently occupied by a surface-level parking lot.
Renderings preview the building with a rounded corner with curved windows topped with a thick cornice. The façade will be composed of white metal paneling surrounding ribbon windows and sections of dark accent panels.
Rendering courtesy of AST New Brunswick LLC of Lavallette.
Rendering courtesy of AST New Brunswick LLC of Lavallette.
The building will occupy the northwestern end of the property, while the remaining half of the site will be used for a new parking lot. A total of 64 new trees and 419 shrubs will be planted around the complex.
A construction timeline has yet to be announced.
A plan view of the future Middlesex Country Administrative Building.
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