Hearst Tower, the 46-story, 861,100-square-foot office tower located at 300 West 57th Street in Midtown, is about to get a flashy upgrade to its ground floor. Crews are now constructing what will be dubbed HearstLive, a digital, wrap-around media installation that will broadcast news and other information. It will become the building’s façade at street level, measuring 107 feet, five inches along Eighth Avenue and 57th Street. The exact content will be determined by a collection of Hearst’s brands and partners. Hearst Tower is an individual landmark, which means the Landmarks Preservation Commission would have had to approve any exterior alterations, but this latest addition appears to be located behind the existing glass. HearstLive will debut on September 27.
Construction shed at 300 West 57th Street. Photo via Hearst.
The Hearst Tower at 300 West 57th Street. Image via Hearst.
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Stand up and applaud to the design, this landmark will turn engineer think about shape of tower in the future.
love the design
Deadly to the streetscape and deadening to the liveliness and sense of place of the street. A fetish taken to the extreme.