The fate of 1710 Broadway in Midtown has been a point of anticipation for a long time, with YIMBY’s coverage of the saga beginning in 2014. Now, there has been a major update to tentative plans for the site, situated prominently on the northeast corner of Broadway and 54th Street.
The Commercial Observer reports that Extell Development is in the process of selling a large portion of their land at 1710 Broadway, which is being handled by Yoron Cohen of Colliers International. The portion of the lot to be sold, with an official address of 211 West 54th Street, will allow 288,000 square feet of building area.
According to Cohen, the plans include living quarters averaging 600 to 1,000 square feet apiece, which could sell for an average $2,800 per square foot, and the site is expected to fetch over $200 million.
The rendering accompanying the story bears a strong resemblance to 425 Park Avenue, designed by Foster + Partners. One large difference is the angular surface of the façade and the lack of a crowning flair.
The current configuration could be subject to change once the sale is complete. London-based PLP Architecture is behind the rendered design, which would stand among the taller buildings abutting Broadway in the blocks below 57th Street.
1710 Broadway, via Google Maps
The fate of the existing structure has not yet been announced, but the rendering does suggest that it will be integrated for use as the bottom seven floors. The larger tower will be set back from the roof of the extant structure, and rise up to the 50th floor and its double-height windows.
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Wow another glass tower, for those that can no longer afford to live here. I have gone from living in Manhattan, to Brooklyn and now pushed to Queens, due to all of this gentrification and price gouging!! (NOTE: nothing wrong with queens). Can we have any say over preserving all of the original building windows, details. The rendering shows larger openings in the current building and all loss of the parapet and stone work. PLEASE