The first floor slabs for a new Margaritavile Resort at 560 Seventh Avenue are beginning to rise above the crowded tourist-congested streets and sidewalks of Times Square. The 29-story building will sit at the intersection of Seventh Avenue and West 40th Street. Coming to the property will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services. The cost to build is expected to be around $300 million.
Work on the reinforced concrete structure has been progressing quickly over the past couple of months. The foundations and cellar floors have been poured and completed. Steel rebar and assemblage of the floor slabs and columns are continuing.
A total of 234 rooms will sit above the main gathering spaces. The outside will be covered in a glass curtain wall with several setbacks on the southern elevation to make way for the pool, bar, and outdoor venues. International Meal Company (IMC) will be responsible for the food and beverage venues. Ground-floor retail space will also be included.
The building massing appears to be a simple stack of rectangular floor plates, but no complete render of the entire profile for the Margaritaville Resort has been spotted yet.
The nighttime rendering reveals that the developers are putting a high priority on the building’s visibility after the sun goes down. A large LandShark Bar & Grill sign with the signature shark fin logo will be positioned several stories above the eastern elevation. The rendering also shows a frieze of repeating neon shark fins running along the perimeter of the third floor. The interior lighting from the main gathering areas will be bright enough to be seen from across the street and illuminate the surroundings. The words “Margaritaville Resort Times Square” will be placed on top of the main entrance in green and white lights along Seventh Avenue.
Margaritaville Resort is slated to be completed next year.