The Margaritaville Resort at 560 Seventh Avenue in Times Square has climbed to the pinnacle. Work on the curtain wall has also moved along quickly and is nearing the upper floors of the reinforced concrete superstructure. Designed by Stonehill & Taylor Architects and developed by Sharif El-Gamal of Soho Properties along with MHP Real Estate Services, the nearly $300 million project will help fulfill the booming demand for hotel space as tourism to New York City and areas like Times Square continues to rise. The 29-story tower is located at the corner of Seventh avenue and West 40th Street and will contain 234 rooms.
Photos show the state of progress on the superstructure and curtain wall.
The building’s most interesting architectural element is on the southern elevation, where four stacked boxes spanning three floors each protrude from the side of the structure, reminiscent of One Madison. It is possible that the tops of these sections could feature balconies that would offer guests views of Seventh Avenue and the surrounding Midtown neighborhood.
So far none of the curtain wall panels have been installed on the podium. This lower section has higher ceiling heights and will be capped with a beach-themed amenity deck with an outdoor swimming pool and lounge areas. The ground floor will yield 4,861 square feet of retail space and 160 feet of retail frontage. There will also be a three-story restaurant and a rooftop bar called the LandShark Bar & Grill.
The hotel is near a host of transit options including the N, Q, R, W, 1, 2, 3, 7, and S trains at the Times Square-42nd Street station; the B, D, F, and M trains at 42nd Street-Bryant Park station to the east; and the A, C, E, and buses at 42nd Street-Port Authority Bus Terminal one avenue to the west.
560 Seventh Avenue is expected to be completed by this fall.