First Renderings Revealed of Journal Square Urby at 571-577 Pavonia Avenue, in Jersey City

Rendering of Journal Square Urby - Ironstate Development / HLW ArchitectsRendering of Journal Square Urby - Ironstate Development / HLW Architects

Journal Square Urby will soon break ground following approvals from Jersey City’s Division of Planning. Located at 571-577 Pavonia Avenue, the building will rise 25 stories and contain a mix of rental apartments, amenity spaces, and dedicated office space for the on-site leasing team.

From HLW Architects and Amsterdam-based design studio Concrete, the building will contain 340 market-rate apartments that range from studio to three-bedroom spreads. Ironstate Development is working in collaboration with Panepinto Properties and Kimmel LLC to fund and complete the new development.

Renderings reveal an eclectic architectural design. The main bulk of the tower features a play on International Style architecture, with a central core of glass and black metal with light-colored vertical accents, some of which are spaced irregularly. Surrounding this is a massing of similar style but featuring a red finish, and topped with lush greenery. Closer to the base, a black metal-clad section incorporates a staggered fenestration akin to more contemporary styles. In the illustration below, one of the elevations is shown covered in a massive abstract mural.

Journal Square Urby’s amenity spaces include a yoga studio, indoor and outdoor lounge areas, a roof-level pool deck, a communal kitchen, and a fitness center. Publicly accessible space within the building include a 2,607-square-foot cafe on the ground level. The small leasing office will occupy an additional 1,349 square feet. In total, the new tower will comprise over 19,000 square feet.

Preliminary rendering of Journal Square Urby - Ironstate Development / HLW Architects

Preliminary rendering of Journal Square Urby – Ironstate Development / HLW Architects

As first revealed by Jersey Digs, construction is expected to break ground in the third quarter of 2020 with occupancy beginning in 2022. This new building is the fifth development from Urby following previous locations in New Jersey including on the Jersey City Waterfront and Harrison, as well as Staten Island, and Stamford, Connecticut.

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1 Comment on "First Renderings Revealed of Journal Square Urby at 571-577 Pavonia Avenue, in Jersey City"

  1. The 1960s and 70s have been resurrected in this design. I thought JC was moving forward?

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