OMA’s New York design studio has unveiled renderings of a three-story rooftop addition for Tiffany & Company’s Fifth Avenue flagship. Located at 727 Fifth Avenue in Midtown, Manhattan, the project arrives as the structure’s most comprehensive renovation since completion in 1940.
Under the direction of OMA partner Shohei Shigematsu and Jake Forster, an associate, the vertical addition is envisioned as a diversification of the building’s existing retail ecosystem. In this regard, the three new stories, floors eight through ten, will function as exhibition, event, and clienteling space. The upper level of the expansion is enclosed in a textured glass curtain wall with a more typical glass-clad volume recessed below. The entire expansion is surrounded by an open-air terrace with a perimeter of light landscaping.
“Tiffany’s Fifth Avenue flagship is more than a retail space, it is a destination with a public dimension,” Shigematsu said. “The new addition is informed by programmatic needs of the evolving brand—a gathering place that acts as a contemporary counterpart to the iconic ground-level space and its activities.”
Construction kicked off earlier in 2019 and is expected to wrap by spring 2022. While work continues, Tiffany & Co. has temporarily relocated its flagship to an adjacent storefront at 6 East 57th Street.