Rose Hill Nears Completion at 30 East 29th Street in NoMad, Manhattan

Rendering of the northern elevation of Rose Hill. Courtesy of Recent SpacesRendering of the northern elevation of Rose Hill. Courtesy of Recent Spaces

Exterior work is wrapping up on Rose Hill, a 639-foot-tall residential skyscraper at 30 East 29th Street in NoMad. Designed by CetraRuddy Architecture and developed by Rockefeller Group, the 45-story tower features a distinctive Art Deco-inspired façade and will yield 123 condominiums marketed by CORE Real Estate. Sales have launched for the homes, which come in one- to four-bedroom layouts and range in price from $1.385 million to upward of $19.5 million for the penthouse unit. Rose Hill’s name is derived from the former 130-acre Rose Hill Farm estate that once occupied this part of Midtown, Manhattan. The property is situated between Madison Avenue to the west and Park Avenue South to the east.

With the bronze and glass curtain wall of the main tower of substantially complete, construction is now focused on the low-rise podium that sits along East 29th Street.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Photos show the podium getting closer to completion with only a few minor parts of the façade left to be installed. Sidewalk scaffolding and construction boards surround the first level, while the central double doors to the main lobby are already finished. We could see the scaffolding removed in the next couple months once all the pieces of the podium’s exterior are in place. There are nicely crafted railings that go in between the extended sections of the columns around the edges of the podium setbacks. Both the railings and panels utilize an upward-pointing chevron pattern that is uniformly repeated across the entire superstructure up to the ornate multifaceted crown.

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill. Photo by Michael Young

Rose Hill already includes a number of model residences inside the main tower. Units feature rusticated hardwood floors and bronze-finished hardware throughout. Kitchens have custom Italian-made matte charcoal cabinetry with metal-framed glass upper cabinets and Calacatta Razzi honed marble countertops. Master bathrooms are fitted with Greek Dolomite Honed stone walls with Breccia Capraia accent shower walls, dark marble radiant heated floors, custom walnut and bronze vanities with marble countertops, and aged brass fixtures. These are the following model residences built inside Rose Hill: model residence 20A, a two-bedroom two-bathroom home furnished by CetraRuddy, 11A, a two-bedroom, two-bathroom layout; and 20C, a one-bedroom, one-bathroom unit. 11A and 20C were furnished and staged by IMG.

Rose Hill looks like it could be fully completed sometime later this summer.

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10 Comments on "Rose Hill Nears Completion at 30 East 29th Street in NoMad, Manhattan"

  1. David in Bushwick | June 21, 2021 at 8:18 am | Reply

    CetraRuddy is one of my favorite design firms and while this building is better than average, it just doesn’t look as good as the rendering claimed.

    • While I don’t often agree with you, I do this time. It IS better than average, with some nice detailing. Looks like the value engineered the glass portion. The rendering looked far less glassy.

      • I wondered were the dark spots in the renders supposed to be metal panel or shadow boxed spandrel? Without that detail it does look less fulfilling.

  2. Its dark yet elegant flare gives Rose Hill a very unique vibe to it, which I love. I’m excited to see that it is almost completed!

  3. David : Sent From Heaven. | June 21, 2021 at 9:33 am | Reply

    Stripe in the shape of a V, and thanks to workers that bring up all materials until it changes to beautiful property: Thanks to Michael Young.

  4. Shane C Keena | June 21, 2021 at 12:05 pm | Reply

    Love it, fantastic addition to NoMad! Now, if we could only get a couple more stalled projects completed, we could then focus on completing the MetLife North Building and adding a new southern beachhead to the Midtown Skyline.

    • As cool as that could be, a project from almost a hundred years ago just isn’t going to happen.

      • Shane C Keena | June 22, 2021 at 8:34 am | Reply

        There are benefits to this; it would give that area of Midtown Manhattan so much swagger, It’s familiar, classic, vernacular design for Manhattan, with approvals already signed off on from the 30’s, plus you get a major landmark to look south at from the ESB besides Lower Manhattan and the not-so-world trade center. I love modernist design myself, but even I can see that Manhattan needs some kind of true Art-Deco project.

  5. The symmetrical purist in me hates that this has the cantilevered portion, otherwise still a nice building.

  6. According to Rose Hill’s web site, a studio apartment (Apt. 29D) will cost you $1,525,000. Hoo boy!

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