Terracotta Façade Nears Completion on SOM’s 28&7 at 322-326 Seventh Avenue in Chelsea, Manhattan

Rendering of 28 & 7 - GDSNYRendering of 28 & 7, courtesy of GDSNY

Façade installation is nearing completion on 28 & 7, a 12-story office building at 322-326 Seventh Avenue in Chelsea. Designed by Skidmore, Owings & Merrill and developed by Klövern AB and GDSNY, the property is located at the corner of Seventh Avenue and West 28th Street and will yield 105,000 square feet of commercial space leased by CBRE. Triton Construction is the general contractor for the project.

Since our last update in January, the majority of the glazed black terracotta panels have been installed between the tight grid of triple-glazed floor-to-ceiling windows.

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

Recent photos from around the intersection and across from 28&7 show the nearly completed outside with only the ground floor and the upper levels beyond the setback awaiting finishing touches. Close-up shots of the terracotta panels show the seamless joint details, and the simplicity and quality of the fenestration.

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

28 & 7. Photo by Michael Young

Renderings emphasize the terracotta and the lightweight appearance of the building.

Rendering of the lower level facade at 28 &7 - GDSNY

Rendering of the lower level facade at 28 &7, courtesy of GDSNY

28 & 7 will provide column-free work spaces with floor spans up to 40 feet, and a 12th-floor penthouse surrounded by a panoramic garden terrace that looks up toward Times Square and Central Park and down toward Lower Manhattan with views of the World Trade Center. Office amenities include ground-floor bike storage, showers, and changing stations.

Looking toward One World Trade Center. Photo by Michael Young

Looking up toward Times Square and Central Park. Photo by Michael Young

The closest subway is the 1 train at the 28th Street Station, conveniently located directly in front of the building. The 2, 3, A, C, E, NJ Transit, Long Island Railroad, and Amtrak trains are all nearby at Pennsylvania Station. The R and W trains are also a short walk away to the east at 28th Street and Broadway, as are the B, D, F, M, N, Q, and PATH trains at the 34th Street-Herald Square station to the northeast.

28 & 7 is aiming to achieve LEED Gold and WELL certification and is estimated to wrap up work near the end of this year.

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9 Comments on "Terracotta Façade Nears Completion on SOM’s 28&7 at 322-326 Seventh Avenue in Chelsea, Manhattan"

  1. David in Bushwick | June 25, 2021 at 8:21 am | Reply

    The renderings imply nearly transparent glass.
    The finished building looks like a bunch of framed mirrors.

    • don’t you think it might depend on the time of day….quality of light….morning sun causes reflection, afternoon sun allows for transparency….jeez, dude. It’s a rendering!!! one moment of a day with only one lighting option frozen in time….

      it’s a beautifully conceived and scaled building with a brilliant use of terra cotta. I think the worst criticism is the suggestion of the view from the penthouse up to Central Park: there is a taller building just to the north with a solid brick wall to look at!

      • Well, in the rendering ‘every’ light inside the building is on, so of course the window glass seems more transparent than the actual building at the moment which has no lights on..

        • David in Bushwick | June 25, 2021 at 1:46 pm | Reply

          Why are you and j making spurious excuses? Both renderings show a building at night time, but the skies are clearly daytime. If you can’t make a valid argument, then you both are just trolling.

          • David….you’re being a bit of a freak. I walked by last eve at 7pm – much light in the sky, no lights on inside, and I could see through the glass into the spaces that are being fitted with finishes…..The intention of the glass is clearly to not be mirrored, but, there are times of the day, from different angles, where the light bounces, etc, that the glass will reflect, and other times of the day and sun locations, and seasons of the year where the building will be fully transparent. I think the big question still is how one can see Central Park from the Penthouse when the park is 30 blocks away, and there is a tall brick building directly north of this one.

  2. David : Sent From Heaven. | June 25, 2021 at 9:39 am | Reply

    One World Trade Center is prominent landmark so easily seen, and your photos could key on facade that extremely important: Thanks to Michael Young.

  3. I love this building. Though it may look like a simple old box at first, when you look closely, the beautifully crafted terracotta shines. I love that view of One World Trade Center too. Good work so far by SOM, once again.

  4. Why not a few stories taller stepped back wedding cake style?? Would have looked even better.

  5. What a stunning building. Now if they could just get ride of the brutalist beast across the street (to the South) that might make for a nice intersection.

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