Construction is rising on 100 West 37th Street, a 68-story mixed-use skyscraper in the Garment District of Midtown, Manhattan. Designed by C3D Architecture and developed by Sioni Group under the 989 Sixth Realty LLC, the 743-foot-tall structure will span 384,118 square feet and yield 300 condominium units with an average scope of 991 square feet, as well as 86,817 square feet of commercial space and two cellar levels. The property is alternately addressed as 989-993 Sixth Avenue and located at the intersection of Sixth Avenue and West 37th Street.
Foundation work concluded since our last update in July, when the substructure was nearly finished and some of the bundles of rebar had begun to peek up above street level. Recent photos show the ground floor now taking shape over the wraparound sidewalk fencing, with some of the rounded perimeter columns visible and temporarily enclosed with the concrete formwork. The next set of podium levels should begin formation over the upcoming weeks.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The below exterior renderings by C3D Architecture show additional perspectives of 100 West 37th Street, depicting street-level and aerial views at various times of the day. The skyscraper begins with two conjoined glass-clad cylindrical volumes that taper outward to an eighth-floor terrace.
Rendering courtesy of C3D Architecture.
Rendering courtesy of C3D Architecture.
The below renderings focus on the two setbacks of the main tower and their landscaped terraces populated with seating. The lower setback appears to house a communal lounge, while the upper one may belong to a residential unit.
Rendering courtesy of C3D Architecture.
Rendering courtesy of C3D Architecture.
Residents on the upper levels of 100 West 37th Street will have prime views of Midtown and Lower Manhattan.
Rendering courtesy of C3D Architecture.
Rendering courtesy of C3D Architecture.
Previous renderings of the building can be seen below.
100 West 37th Street. Rendering by Render.Bar
100 West 37th Street. Rendering by Render.Bar
100 West 37th Street. Rendering by Render.bar
100 West 37th Street’s anticipated completion date is posted on site for 2026.
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This looks way more interesting than the original renders
Yes..well, kind of vertical 😀
Seriously, might turn out to be a good looking building.
It IS going vertical. It’s just showing the very first level. 67 more floors to go
Whenever I see a grand building in neo-classical with solid row of columns in front, it immediately reminds me of the lost masterpiece, Penn Station… 🙁
Set back is respectful of neighbors on both sides
Ancient and modern history can coexist, but there is also a sense of strangeness: Thanks to Michael Young.
Like it was dropped in from outer space. Such a shame how this block of historic buildings have been defiled.
What a miserable building. Yet another glass tower, with setbacks at the street level likely the result of out-of-date, as-of-right zoning regs. Other neighborhoods have been rezoned to encourage building to the lot line. Why not everywhere? The curved facade only accentuates its isolation from its masonry neighbors. So boring, sad, and aggravating at the same time. NYC deserves better than this.
…if you build a super tall tower with granite (like RAMSA does), 1000sqft units will start from $5M
Brick can be competitive or even cheaper than a glass facade. I’ll be happy with brick. RAMSA does them, too (although his installation may cost more than other brick buildings). The as-of-right mandatory street-setback zoning needs to change. It will result in lower buildings built to the lot line, ending the exposure of neighboring building walls never meant to be shown.
I like how the renderer just drops whatever iconic buildings they want in the background. You are seriously not going to see the Hudson Yard projects, nor the Hearst building, nor the NY Times building from any of these views.
How can a building of such size lack a loading dock or parking garage? Seems there will be a lot of delivery, service and waste hauling vehicles double parked and clogging up the entire street. Seems something that the city should start to require within reason. The lobby could also get pretty nasty if all bikes, deliveries, construction and maintenance materials need to go in and out through it.
Like many others, I would have preferred a redevelopment that incorporated at least the exterior forms of the older 21 story building that was here, but I am happy with this new construction, anyway. It fits the commercial spirit of the Herald Square area, which could use a boost. I don’t think that questions of lot lines are relevant in this case. The base of the building is not a traditional rectangular box, that should conform to the shape of the block, but rather, a sculpted form not unlike an Anish Kapoor egg. It looks like two planter pots from which the upper sections of the building grow. As such, the new base has its own shape unrelated to the shapes of the buildings around it. I truly hope that the reality looks as good as the rendering.
Boy, talk about the neighboring buildings’ tenants getting the
SHAFT VIEW from their windows!
24 HOUR TOTAL DARKNESS? 😡
It’s such a contrast to the area that it might actually look good.
Another glass butt plug building
For fucks sake, shut up Mayor Kenny you fucking perverted scumbag 🖕🖕🖕
better than ugly brick buildings. Granite buildings will be too expensive
The view of the building from the west and NJ will be nothing more than a massive concrete column