Façade installation has reached the crown of THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 41 condominium units and a collection of amenities. SLCE Architects is the architect of record for the property, which is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small panhandle extensions to East 74th and 75th Streets.
The wavy terracotta cladding has closed in on the pinnacle of the structure since our last update in early March, when the white paneling covered the building to the upper setbacks. Since then the scaffolding and construction netting that shrouded the northern elevation and the corner of the main western face was also dismantled, and the ensuing gap in the façade has been steadily filled in. Portions of the upper levels remain exposed, particularly on the northern, southern, and eastern elevations, but should be enclosed in the coming months.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
Façade work is also progressing on the lower levels around the building’s cantilevering section. The top of the multistory podium has been fitted with a metal framework where a loggia will be located. Crews were spotted working on the exterior from scaffolding rigs on the southern edge of the cantilever.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
Below are images from the end of April showing crews working from hanging scaffolding rigs on the rear eastern side of THE74.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
The below renderings depict the upper levels of THE 74, previewing the finished look of the crown and duplex penthouse. The undulating cladding on the bulkhead will match the envelope of the remainder of the tower and will be illuminated by upward-pointing spotlights.
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
Among THE 74’s residential inventory is a freestanding townhouse, which will extend north along a narrow panhandle to East 75th Street. The rendering below shows its exterior composed of white terracotta framing recessed Juliet balconies on levels two through four, while the fifth story will feature a loggia adorned with hanging vegetation. The ground floor will be clad in wood paneling with a cutout of concentric rectangles leading to the doorway.
Rendering courtesy of Elad Group.
The following renderings preview the townhouse’s interiors.
Rendering courtesy of Elad Group.
Rendering courtesy of Elad Group.
Rendering courtesy of Elad Group.
Apartments will come in half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, as well as the townhouse and duplex penthouse. Full-floor residences will occupy floors 23 to 30 and offer ceiling heights of up to 13 feet. The duplex residences sit on the uppermost levels.
Residential amenities for THE 74 will include an entertainment suite with a catering kitchen and videoconferencing room, a children’s playroom, fitness center with Pilates studio, and a lobby lounge overlooking a private garden.
The nearest subways from the development are the Q train at the 72nd Street station at the corner of East 72nd Street and Second Avenue, and the 6 train at the 77th Street station at the corner of East 77th Street and Lexington Avenue.
THE 74’s completion date is slated for the summer of 2025, as noted on site, but sometime in the latter half of this year is more likely.
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I don’t like it when the story is about the project’s state of progress but the visual on the newsletter is the same rendering we saw before a shovel cracked the earth.
Especially given the amount of money YIMBY charges for a subscription. Oh wait… It’s free!
This ^ just be happy the article exists at all lol
You got to be kidding me David 🤦🏼♀️ how else would we know what the project is intended to look like if Yimby didn’t show renderings??? I mean why else would architectural design firms create renderings in the first place…🙄
Hey David. How else are we going to compare between the rendering and what’s actually being built without a frame of reference?
What is strange looking is the first 8 floors. You to can spend millions to live right next door to rent stabilized tenants. It changes the entire look of the building. The question remains why weren’t the other buildings purchased to make it look like a real building.
Guess they weren’t for sale!
Calm down RP poor people don’t bite
I really like this building. Its as traditional as and Robert Stern project without being historicist. Very modern, elegant and forward looking. A good model for how to build tall residential towers.
Old VS New
Buildings must coexist better visually
The old, not for sale, but the new should invest into the old to upgrade the façade of the old.
It looks like a big mess
The depth of the gleaming white terracotta is really quite nice. Overall, it’s a very good design with historical echoes that works so well for NY. The cantilevers can almost be forgiven.
The building seems nice enough, but I am curious about those two supports for the cantilever that seem to be resting on the roof of the neighboring building. This is an older walkup with wooden structure and masonry exterior walls.
Fortunately, few of these buyers will be adding to the crowding of either of those subway stations
I’m assuming the exposed water/sewer pipes under that overhang will add to the luxurious design of this tower, while providing access for repairs or replacement?
Future architectural students will have classes covering the CANTILEVER/JINGA PERIOD, similar
to those in the past who studied the Beaux-Art, Modern, Post Modern, etc. periods.
If it’s really terracotta, who manufactured it?
There were a few “craft” companies that made restoration terra cotta panels for older buildings. Then the use of the material took off in present day construction. I saw a program where a German company was exporting to the US for major projects.
I like the Terra Cotta. A nice break from the white bricks.